Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times Hardback - 2009

The financial crisis that began in 2008 had many organizations wondering how they would survive, let alone grow. As organizations began to adapt, Jonathan Hornby was concerned many would do the wrong things. He brought together ten respected thought leaders to discuss options via a series of Webcasts. Each person's ideas built on the previous to deliver a comprehensive strategy that could help any organization succeed, regardless of the state of the economy. Not content with four hours of video, Jonathan interviewed each speaker to extract more expert knowledge and advice. That knowledge is contained within Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times. Hear from Carl Schramm, Joel Barker, Peter Turney, Tor Dahl, Gabor George Burt, Geoffrey Moore, Kevin Freiberg, Mark Thompson, Martha Rogers, and Gary Hoover as they share their thoughts on how recessions make us stronger; why we need to explore cascading consequences; what drives cost, profit, and value; how you can improve productivity; how you can innovate fast, at low cost and with low risk; why you should defy conventional wisdom and pursue strategies that are differentiated and reduce cost; how you can manage a conveyor belt of innovative ideas that deliver superior returns; how ordinary people can achieve extraordinary results; how you can keep things simple and delight customers; why customers are every company's scarcest commodity; and how you can become a successful leader.