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Scientific Advertising
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Scientific Advertising Paperback - 2016

by Claude Hopkins

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From the publisher

2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. "Scientific Advertising" is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". The book also contains information on how to write advertising that sells.

Details

  • Title Scientific Advertising
  • Author Claude Hopkins
  • Binding Paperback
  • Pages 116
  • Volumes 1
  • Language ENG
  • Publisher Martino Fine Books
  • Publication date 2016-01-22
  • ISBN 9781614279235 / 1614279233
  • Weight 0.4 lbs (0.18 kg)
  • Dimensions 9 x 6 x 0.28 in (22.86 x 15.24 x 0.71 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 659

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Scientific Advertising
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Scientific Advertising

by Hopkins, Claude

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ISBN 10 / ISBN 13
9781614279235 / 1614279233
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by Hopkins, Claude,

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Scientific Advertising
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Scientific Advertising

by Hopkins, Claude,

  • Used
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ISBN 10 / ISBN 13
9781614279235 / 1614279233
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Scientific Advertising

Scientific Advertising

by Hopkins, Claude

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9781614279235 / 1614279233
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Scientific Advertising
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Scientific Advertising

by Hopkins, Claude

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ISBN 10 / ISBN 13
9781614279235 / 1614279233
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Martino Fine Books, 2016-01-22. paperback. New. 6.00x0.29x9.00. Buy with confidence. Excellent Customer Service & Return policy.
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Scientific Advertising
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Scientific Advertising

by Hopkins, Claude

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  • Paperback
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ISBN 10 / ISBN 13
9781614279235 / 1614279233
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Scientific Advertising
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Scientific Advertising

by Hopkins, Claude

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  • Paperback
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Used
Binding
Paperback
ISBN 10 / ISBN 13
9781614279235 / 1614279233
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Description:
Martino Fine Books, 2016-01-22. paperback. Used: Good. 6.00x0.29x9.00. Buy with confidence. Excellent Customer Service & Return policy.
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A$18.80
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Scientific Advertising
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Scientific Advertising

by Hopkins, Claude

  • Used
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  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9781614279235 / 1614279233
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Martino Fine Books. paperback. Good. 0x0x0. Buy with confidence. Excellent Customer Service & Return policy.
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Scientific Advertising
Stock photo: cover may vary

Scientific Advertising

by Hopkins, Claude

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9781614279235 / 1614279233
Quantity available
1
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Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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