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Moimoi - Look at Me!: A High Contrast, High Color Board Book with Shapes,
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Moimoi - Look at Me!: A High Contrast, High Color Board Book with Shapes, Colors, and Sounds to Soothe Your Crying Baby Board books - 2021

by Kazuo Hiraki (Editor); Jun Ichihara (Illustrator)

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From the publisher

What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over a million books!

How do you say it? "Moi" is a fun nonsense word that rhymes with "koi." You can change how you say it to match what the moimoi are doing--as they dance, grow, and even sing . . .

Where do they come from? At the University of Tokyo "Baby Lab," Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for twice as long as the competition. Your newborn or toddler will love moimoi, too!

And don't miss Moimoi, Where Are You? for even more peekaboo fun with moimoi!

"Full of delicious colors and . . . real charm."--The Wall Street Journal

Details

  • Title Moimoi - Look at Me!: A High Contrast, High Color Board Book with Shapes, Colors, and Sounds to Soothe Your Crying Baby
  • Author Kazuo Hiraki (Editor); Jun Ichihara (Illustrator)
  • Binding Board Books
  • Pages 24
  • Volumes 1
  • Language ENG
  • Publisher Experiment
  • Publication date 2021-04-06
  • Illustrated Yes
  • Features Illustrated
  • ISBN 9781615197804 / 161519780X
  • Weight 0.55 lbs (0.25 kg)
  • Dimensions 5.9 x 6 x 0.7 in (14.99 x 15.24 x 1.78 cm)
  • Age range 00 to 04 years
  • Grade levels P - P
  • Category Children's Books/Ages 4-8 Fiction
  • Library of Congress subjects Animals, Mythical, Imaginary creatures
  • Library of Congress Catalogue Number 2020951065
  • Dewey Decimal Code E

Media reviews

Citations

  • Kirkus Reviews, 05/15/2021, Page 0

About the author

Dr. Kazuo Hiraki oversees the Hiraki Lab for baby studies at the University of Tokyo, where he measures babies' eye motion and brain activity to assess their development and self-awareness. He has coauthored four Moimoi series books in Japan.
Jun Ichihara has illustrated over 30 books for children, including Moimoi--Look at Me! and Moimoi, Where Are You?
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