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Fashion Marketing & Merchandising
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Fashion Marketing & Merchandising Hardback - 2013

by Mary G. Wolfe

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From the publisher

Fashion Marketing & Merchandising motivates students to examine the business aspects of the fashion world and the career opportunities it offers. Students learn about the entire textile/apparel/retail soft goods chain, its economic fundamentals, and strategies for retail success. The text

  • Describes new retail trends, including showrooming and omni-channel retailing with the latest Internet, mobile, and social media strategies.
  • Reports the latest advances in textiles, manufacturing, mass customization, and niche specialization.
  • Discusses the greater emphasis on ethics, social responsibility, environmental sustainability, and data security.
  • Reports successful fashion merchandising activities that satisfy the changing consumer market.
  • Explains computer technologies such as robotic manufacturing, automatic merchandise replenishment, radio frequency identification (RFID), and Internet retailing.
  • Examines fashion industry globalization and business consolidation.
  • Discusses how to prepare for career opportunities in fashion, including entrepreneurship.
  • Identifies industry trade groups and publications that help students gain added knowledge now and contacts in their professional careers.

Details

  • Title Fashion Marketing & Merchandising
  • Author Mary G. Wolfe
  • Binding Hardback
  • Edition Fourth Edition,
  • Pages 672
  • Volumes 1
  • Language ENG
  • Publisher Goodheart-Wilcox Publisher, U.S.A.
  • Publication date 2013-05
  • Illustrated Yes
  • ISBN 9781619604926 / 1619604922
  • Weight 3.6 lbs (1.63 kg)
  • Dimensions 11.1 x 8.7 x 1.1 in (28.19 x 22.10 x 2.79 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Fashion merchandising
  • Library of Congress Catalogue Number 2013388154
  • Dewey Decimal Code 658.87

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Fashion Marketing & Merchandising
Stock photo: cover may vary

Fashion Marketing & Merchandising

by Wolfe, Mary G

  • Used
  • Very good
  • Hardback
Condition
Very good
Edition
Fourth Edition, Text
Binding
Hardcover
ISBN 10 / ISBN 13
9781619604926 / 1619604922
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30
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Goodheart-Willcox, 2013-05-30. Fourth Edition, Text. hardcover. VERY GOOD. 8x1x11. MULTIPLE COPIES AVAILABLE!! Goodheart-Willcox: Fashion Marketing & Merchandising, Student Edition [Hardcover]. Copyright-2014, ISBN:1619604922. These books are in VERY GOOD condition with clean interior pages, intact bindings, and only MINOR wear to the exterior cover! We ship daily, Mon-Sat. Customer service is always our top priority! Please contact us at 888-475-1077 to reach our customer service team!!
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Fashion Marketing and Merchandising
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Fashion Marketing and Merchandising

by Wolfe, Mary G

  • Used
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ISBN 10 / ISBN 13
9781619604926 / 1619604922
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Goodheart-Willcox Publisher. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Fashion Marketing & Merchandising
Stock photo: cover may vary

Fashion Marketing & Merchandising

by Wolfe, Mary G

  • Used
  • Very good
  • Hardback
Condition
Very good
Edition
Fourth Edition, Text
Binding
Hardcover
ISBN 10 / ISBN 13
9781619604926 / 1619604922
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Goodheart-Willcox, 2013-05-30. Fourth Edition, Text. hardcover. Very Good. 8x1x11. Very good copies. Quick ship w/ free delivery confirmation.
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Fashion Marketing & Merchandising
Stock photo: cover may vary

Fashion Marketing & Merchandising

by Wolfe, Mary G.

  • Used
  • Very good
  • Hardback
Condition
Very good
Binding
Hardcover
ISBN 10 / ISBN 13
9781619604926 / 1619604922
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Goodheart-Wilcox Publisher, 2013. Hardcover. Very Good. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Fashion Marketing and Merchandising

Fashion Marketing and Merchandising

by Mary G. Wolfe

  • Used
  • Very good
  • Hardback
Condition
Very good
Binding
Hardcover
ISBN 10 / ISBN 13
9781619604926 / 1619604922
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Goodheart-Willcox Publisher, 2013. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Fashion Marketing & Merchandising

Fashion Marketing & Merchandising

by Wolfe, Mary G.

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  • Hardback
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Hardcover
ISBN 10 / ISBN 13
9781619604926 / 1619604922
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Goodheart-Wilcox Publisher, 2013. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Fashion Marketing and Merchandising
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Fashion Marketing and Merchandising

by Wolfe, Mary G

  • Used
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ISBN 10 / ISBN 13
9781619604926 / 1619604922
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Goodheart-Willcox Publisher. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Fashion Marketing & Merchandising
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Fashion Marketing & Merchandising

by Wolfe, Mary G.

  • Used
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  • Hardback
Condition
Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781619604926 / 1619604922
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Fashion Marketing & Merchandising
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Fashion Marketing & Merchandising

by Wolfe, Mary G

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  • Hardback
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Edition
Fourth Edition, Text
Binding
Hardcover
ISBN 10 / ISBN 13
9781619604926 / 1619604922
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Goodheart-Willcox, 2013-05-30. Fourth Edition, Text. hardcover. New. 8x1x11. NEW CONDITION - NEVER USED 4TH EDITION
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