Home Britain in 2010: The New Business Landscape by Richard Scase (ISBN: 9781841121000)

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Britain in 2010: The New Business Landscape Paperback - 2001 - 1st Edition

Name: Britain in 2010: The New Business Landscape
Price: 3.45 GBP
Availability: InStock
Author: Scase, R.
ISBN: 9781841121000

by Richard Scase

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From the publisher

Was geschieht wohl in Gro britannien im ersten Jahrzehnt des neuen Millenniums? Die alternde Bevlkerung, die Zunahme an Ein-Personen-Haushalten und alleinlebenden Frauen - wie werden sich diese Faktoren auf Wirtschaft und Unternehmenswelt auswirken? Wie wird die Wirtschaft auf die Herausforderung der Internet-Technologien reagieren? Wie kommt es, da heute mehr Menschen in Indischen Restaurants arbeiten als in den Schiffswerften, der Stahlproduktion und im Bergbau zusammen? "Britain in 2010: The New Business Landscape" diskutiert die Regelm igkeiten und Unregelm igkeiten in der sich ndernden Sozialstruktur Gro britanniens.
Bis zum Jahr 2010 wird die traditionelle Familienform nicht lnger die gesellschaftliche Basis sein; 1001 neue Lebensstilformen werden die herkmmlichen Alters- und Einkommensgruppen ersetzen; egozentrische, ma lose und hedonistische Brger werden, von traditionellen Verpflichtungen befreit, zu rastlosen Konsumenten. "Britain in 2010" ist eine einzigartige Zukunftsvision zu Gro britanniens Unternehmenslandschaft in einer Zeit beispielloser Mglichkeiten. Autor Richard Scase ist Europas fhrender Prognose-Experte im Bereich Geschftsszenarios. Als produktiver Autor und berhmte Fernsehpersnlichkeit hat er die Diskussion ber die Auswirkungen soziokonomischer und globaler Trends auf die Entwicklung von Unternehmensstrategien ma geblich vorangetrieben.

From the rear cover

Who will be your customers in 10 years time? What is the real potential of the Internet for Britain? What business opportunities will the new Britain create? What is happening to Britain in the first decade of the new century? How will business be affected by an ageing population, an increase in the number of single person households, and of women who choose to live alone. How will the economy react to the challenge of Internet technologies? Why is it that more people now work in Indian restaurants than in shipbuilding, steel manufacturing and coal mining combined? Britain in 2010: The new business landscape focuses on the continuities and discontinuities in the changing social structure of Britain. By 2010:

Traditional family forms will no longer be the foundation of society. This will have significant consequences for retailing, housing, health and welfare systems and policy
We will exercise greater choice in terms of where and how we live and work, making traditional marketing categories redundant
Our lifestyles will be based on mobility instead of stability, and our personal identities will become more fluid
1001 lifestyle tribes will replace age and income groups
Self-centred, self-indulgent and hedonistic citizens will be freed from traditional obligations, making them restless consumers
National competitive advantage will become dependent on individual creativity rather than manufacturing capacity

Britain in 2010 is a landmark vision of the country's future at a time of un-precedented opportunity.

Details

Title Britain in 2010: The New Business Landscape
Author Richard Scase
Binding Paperback
Edition number 1st
Edition 1
Pages 160
Volumes 1
Language ENG
Publisher Capstone, Oxford, UK
Publication date 2001-05-08
Illustrated Yes
Features Illustrated, Index, Table of Contents
ISBN 9781841121000 / 1841121002
Weight 0.45 lbs (0.20 kg)
Dimensions 8.47 x 5.45 x 0.55 in (21.51 x 13.84 x 1.40 cm)
Themes
- Cultural Region: British
Category Business / Economics / Finance
Library of Congress Catalogue Number 00343436
Dewey Decimal Code 330.1

About the author

Professor Richard Scase is Europe's leading business forecaster of scenarios for the next century. Currently Professor of Organisational Behaviour at the University of Kent at Canterbury, he also lectures at universities across the world. He is a recognised authority on cutting edge business issues ranging from the impact of demographic trends for future consumer markets to managing creativity, the impact of information and communication technologies to future patterns of work and employment trends. As a prolific writer and a regular broadcaster he has contributed widely to the debate on how future socio-economic and global trends are likely to affect business strategies.

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