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Retail Marketing
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Retail Marketing Paperback - 2002 - 1st Edition

by Malcolm Sullivan; Dennis Adcock; Dennis Adcoc

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Reader reviews for Retail Marketing

From the publisher

The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are two specific dimensions to retail marketing, first how to attract customers into the retail environs - shop, restaurant, pub, or the 'virtual' internet store for instance - and second how to persuade those customers to make a purchase from that outlet. Retailing is one of the most established branches of the Marketing discipline, indeed most retailing activity predates the concept of Marketing. Retail Marketing begins with a thorough examination of the retail industry and then looks at the way marketing principles can address industry challenges. Case studies throughout provide real world examples to assist student learning. Retail Marketing is intended as core reading on specialist Retailing courses, and supplementary reading on courses covering different aspects of marketing. It includes examples and cases from European, Australasian and Asian/Pacific retailing and covers issues that reflect the needs and interests of students from a wide variety of backgrounds. The text has a tactical/operational emphasis and will appeal to retail practitioners as well as students.

Details

  • Title Retail Marketing
  • Author Malcolm Sullivan; Dennis Adcock; Dennis Adcoc
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Cengage Learning
  • Publication date March 28, 2002
  • ISBN 9781861526021 / 1861526024
  • Weight 1.45 lbs (0.66 kg)
  • Dimensions 9.69 x 7.44 x 0.76 in (24.61 x 18.90 x 1.93 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.87

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Retail Marketing
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Retail Marketing

by Sullivan, M. & Adcock, D.

  • Used
  • Paperback
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Used
Binding
Paperback
ISBN 10 / ISBN 13
9781861526021 / 1861526024
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1
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A$7.39
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Description:
Thomson, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781861526021
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A$7.39
A$26.78 Delivery to USA
Retail Marketing
Stock photo: cover may vary

Retail Marketing

by Sullivan, M. and Adcock, D.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9781861526021 / 1861526024
Quantity available
1
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A$7.39
A$26.78 Delivery to USA

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Description:
Thomson, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Water damaged. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781861526021
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Retail Marketing
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Retail Marketing

by Malcolm Sullivan

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Cengage Learning, 2002. Paperback. Very Good. Slight signs of wear on the cover. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Retail Marketing
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Retail Marketing

by Adcock, Dennis, Sullivan, Malcolm

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Cengage Learning. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Retail Marketing

by Malcolm Sullivan

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Paperback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are two specific dimensions to retail marketing, first how to attract customers into the retail environs - shop, resta
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Retail Marketing

Retail Marketing

by Malcolm Sullivan

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Retail Marketing

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Retail Marketing

by Sullivan, Malcolm

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Brand: Cengage Learning EMEA, 2002-03-28. 1. paperback. New. 7.44x0.83x9.69. Buy with confidence. Excellent Customer Service & Return policy.
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Retail Marketing
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Retail Marketing

by Sullivan, Malcolm

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ISBN 10 / ISBN 13
9781861526021 / 1861526024
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