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After Image: Mind-Altering Marketing
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After Image: Mind-Altering Marketing Paperback - 2004

by John Grant

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Reader reviews for After Image: Mind-Altering Marketing

From the publisher

By one of the leading lights in the new marketing revolution, this pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing. Instead of relying on the traditional (image-based) approach, Grant argues companies should now direct their efforts at building shared meaning and learning - through interactive and non-traditional media - as the basis for marketing. For anyone involved directly or indirectly with marketing, this highly acclaimed book is essential reading. 'Radical thinking that cuts across business as a whole. If you really want to understand and connect with tomorrow's consumer, read this book today.' David Patton, European Vice-President of Marketing, Sony PlayStation 'A much needed contribution to the practice of marketing ... the reader will be greatly rewarded by this splendid book.' Professor Gerald Zaltman, Harvard Business School 'We need to rethink branding in terms of concept not image. This book brings the whole subject up to date.' Hermann Hauser, entrepreneur and co-founder of Amadeus Capital

Details

  • Title After Image: Mind-Altering Marketing
  • Author John Grant
  • Binding Paperback
  • Edition First edition
  • Pages 308
  • Volumes 1
  • Language ENG
  • Publisher Profile Books(GB), New Delhi
  • Publication date October 1, 2004
  • Illustrated Yes
  • ISBN 9781861976406 / 1861976402
  • Weight 0.74 lbs (0.34 kg)
  • Dimensions 8 x 5 x 0.69 in (20.32 x 12.70 x 1.75 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number HF5410
  • Dewey Decimal Code 658.8

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After Image: Mind-Altering Marketing

After Image: Mind-Altering Marketing

by Grant, John

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9781861976406 / 1861976402
Quantity available
2
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Item price
A$2.11
A$16.57 Delivery to USA

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Paperback. Very Good.
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A$2.11
A$16.57 Delivery to USA
After Image : Mind-Altering Marketing
Stock photo: cover may vary

After Image : Mind-Altering Marketing

by Grant, John

  • Used
Condition
Used
ISBN 10 / ISBN 13
9781861976406 / 1861976402
Quantity available
1
Seller
Item price
A$10.22
A$10.13 Delivery to USA

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Description:
Profile Books Limited. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$10.22
A$10.13 Delivery to USA
After Image: Mind-altering Marketing
Stock photo: cover may vary

After Image: Mind-altering Marketing

by John Grant

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9781861976406 / 1861976402
Quantity available
1
Seller
Item price
A$16.67
Free Delivery to USA

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Description:
Profile Books Ltd, 2004. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Item price
A$16.67
Free Delivery to USA
After Image: Mind-altering Marketing
Stock photo: cover may vary

After Image: Mind-altering Marketing

by Grant, John

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9781861976406 / 1861976402
Quantity available
1
Seller
Item price
A$54.45
Free Delivery to USA

Show details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Item price
A$54.45
Free Delivery to USA