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The Invisible Grail: How Brands Can Use Words to Engage with Audiences
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The Invisible Grail: How Brands Can Use Words to Engage with Audiences Paperback - 2006

by John Simmons

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Reader reviews for The Invisible Grail: How Brands Can Use Words to Engage with Audiences

From the publisher

Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as emerging brands, in engaging their audiences and connecting with customers using words is examined by looking at the powerful verbal identity behind each brand. Iconic brand status is presented as an attainable goal once a business learns how to tap hidden creative resources and successfully communicate with customers.

Details

  • Title The Invisible Grail: How Brands Can Use Words to Engage with Audiences
  • Author John Simmons
  • Binding Paperback
  • Edition 2nd
  • Pages 223
  • Volumes 1
  • Language ENG
  • Publisher Cyan Communications
  • Publication date May 28, 2006
  • Illustrated Yes
  • ISBN 9781904879695 / 1904879691
  • Weight 0.68 lbs (0.31 kg)
  • Dimensions 7.84 x 5.9 x 0.66 in (19.91 x 14.99 x 1.68 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.834

About the author

John Simmons is the author of "The Economist Guide to Brands and Branding," "My Sister's a Barista," and "We, Me, Them & It." He is a former director at Interbrand, a leading consulting firm.

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The Invisible Grail: How Brands Can Use Words to Engage With Audiences
Stock photo: cover may vary

The Invisible Grail: How Brands Can Use Words to Engage With Audiences

by John Simmons

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9781904879695 / 1904879691
Quantity available
1
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Item price
A$4.78
A$26.46 Delivery to USA

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Description:
Marshall Cavendish, 2006. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781904879695
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Item price
A$4.78
A$26.46 Delivery to USA
The Invisible Grail: How Brands Can Use Words to Engage with Audiences
Stock photo: cover may vary

The Invisible Grail: How Brands Can Use Words to Engage with Audiences

by John Simmons

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9781904879695 / 1904879691
Quantity available
1
Seller
Item price
A$7.05
A$32.46 Delivery to USA

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Cyan Books and Marshall Cavendis, 02/09/2006. Paperback. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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The Invisible Grail: How Brands Can Use Words to Captivate Audiences
Stock photo: cover may vary

The Invisible Grail: How Brands Can Use Words to Captivate Audiences

by Simmons, John

  • Used
  • Paperback
Condition
Used
Edition
2nd
Binding
Paperback
ISBN 10 / ISBN 13
9781904879695 / 1904879691
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1
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Brand: Cyan Communications, 2006-05-28. 2nd. paperback. Used: Good. 5.50x0.60x8.50. Buy with confidence. Excellent Customer Service & Return policy.
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The Invisible Grail: How Brands Can Use Words to Captivate Audiences
Stock photo: cover may vary

The Invisible Grail: How Brands Can Use Words to Captivate Audiences

by Simmons, John

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9781904879695 / 1904879691
Quantity available
1
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Item price
A$63.95
Free Delivery to USA

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Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Item price
A$63.95
Free Delivery to USA