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Rural Marketing in India: Strategies and Challenges
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Rural Marketing in India: Strategies and Challenges Hardback - 2006

by Ruchika Ramakrishnan

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Reader reviews for Rural Marketing in India: Strategies and Challenges

From the publisher

"Over the years, marketers and researchers have realised that urban markets in India are fast reaching saturation levels and consequently rural markets in India have a huge untapped potential. The book presents specific reasons for growing importance of rural markets and defines some key relevant concepts. Moreover, the geo-demographic, economic and cultural environment along with the status of rural infrastructure has also been discussed in detail. It also describes various aspects related to product and pricing and examines various decisions that the companies would have to make with regard to these two elements of the rural marketing-mix. The book holds various strategic and managerial implications for marketers and researchers engaged/interested in Indias vast rural market. "

Details

  • Title Rural Marketing in India: Strategies and Challenges
  • Author Ruchika Ramakrishnan
  • Binding Hardback
  • Edition 1st ed.
  • Pages 205
  • Volumes 1
  • Language ENG
  • Publisher New Century Publications, Delhi, India
  • Publication date 2006
  • Illustrated Yes
  • ISBN 9788177081206 / 8177081209
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 8.6 x 5.8 x 0.8 in (21.84 x 14.73 x 2.03 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 381.095

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Rural Marketing in India: Strategies and Challenges
Stock photo: cover may vary

Rural Marketing in India: Strategies and Challenges

by Ramakrishnan, Ruchika

  • Used
  • Good
  • Hardback
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Good
Binding
Hardcover
ISBN 10 / ISBN 13
9788177081206 / 8177081209
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1
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Item price
A$41.14
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Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Item price
A$41.14
Free Delivery to USA