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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition Paperback - 2011

by Alvin C. Burns

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Details

  • Title Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
  • Author Alvin C. Burns
  • Binding Paperback
  • Edition [ Edition: third
  • Condition Used - Good
  • Pages 416
  • Volumes 1
  • Language ENG
  • Publisher Pearson, Old Tappan, NJ, U.S.A.
  • Publication date 2011-01
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents, Textbook
  • Bookseller's Inventory # ANAIS-0135078229
  • ISBN 9780135078228 / 0135078229
  • Weight 1.45 lbs (0.66 kg)
  • Dimensions 9.9 x 8 x 0.9 in (25.15 x 20.32 x 2.29 cm)
  • Size 9.5X6.5X1.5
  • Themes
    • Aspects (Academic): Business Aspects
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing research
  • Library of Congress Catalogue Number 2010030838
  • Dewey Decimal Code 658.830
  • Quantity available 1

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Reader reviews for Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

From the publisher

A concise presentation of marketing research fundamentals.

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

The ISBN above is just for the standalone book, if you want the book/IBM(R) SPSS(R) 18.0 Integrated Student Version you shoud order the ISBN listed below.

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM(R) SPSS(R) 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM(R) SPSS(R) 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

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