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Basic Marketing Research with Excel
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Basic Marketing Research with Excel Paperback - 2011

by Alvin Burns; Ronald Bush

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From the publisher

A concise presentation of marketing research fundamentals.

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

The ISBN above is just for the standalone book, if you want the book/IBM(R) SPSS(R) 18.0 Integrated Student Version you shoud order the ISBN listed below.

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM(R) SPSS(R) 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM(R) SPSS(R) 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

.

Details

  • Title Basic Marketing Research with Excel
  • Author Alvin Burns; Ronald Bush
  • Binding Paperback
  • Edition [ Edition: third
  • Pages 416
  • Volumes 1
  • Language ENG
  • Publisher Pearson, Old Tappan, NJ, U.S.A.
  • Publication date 2011-01
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents, Textbook
  • ISBN 9780135078228 / 0135078229
  • Weight 1.45 lbs (0.66 kg)
  • Dimensions 9.9 x 8 x 0.9 in (25.15 x 20.32 x 2.29 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing research
  • Library of Congress Catalogue Number 2010030838
  • Dewey Decimal Code 658.830
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Basic Marketing Research with Excel
Stock photo: cover may vary

Basic Marketing Research with Excel

by Alvin Burns; Ronald Bush

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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

by Ronald F. Bush,Alvin C. Burns

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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

by Ronald F. Bush,Alvin C. Burns

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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

by Alvin C. Burns

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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
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by Burns, Alvin C. , Bush, Ronald F

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Pearson, 2011-01-04. paperback. Poor. 0x7x9. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition

by Burns, Alvin C. , Bush, Ronald F

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Pearson, 2011-01-04. paperback. Poor. 0x7x9. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear,. CD-ROM or supplement may not be included. The book is still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition

by Burns, Alvin C. , Bush, Ronald F

  • Used
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  • Paperback
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Poor
Binding
Paperback
ISBN 10 / ISBN 13
9780135078228 / 0135078229
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Description:
Pearson, 2011-01-04. paperback. Poor. 0x7x9. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear,. CD-ROM or supplement may not be included. The book is still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add to wish list
Item price
A$18.90
A$5.10 Delivery to USA
Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition

by Burns, Alvin C. , Bush, Ronald F

  • Used
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  • Paperback
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Poor
Binding
Paperback
ISBN 10 / ISBN 13
9780135078228 / 0135078229
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Item price
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Description:
Pearson, 2011-01-04. paperback. Poor. 0x7x9. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add to wish list
Item price
A$18.90
A$5.10 Delivery to USA
Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition

by Burns, Alvin C. , Bush, Ronald F

  • Used
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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780135078228 / 0135078229
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Pearson, 2011-01-04. paperback. Poor. 0x7x9. POOR condition book. Book has significant damage. Has heavy water damage, but book is still usable.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

by Alvin C. Burns

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