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Consumer Behavior

Consumer Behavior

Consumer Behavior
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Consumer Behavior Hardback - 2006

by Hoyer, Wayne D

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Brand: Houghton Mifflin Company, 2006-01-19. 4. hardcover. Used: Good. 8.25x1.00x10.00. Buy with confidence. Excellent Customer Service & Return policy.
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Details

  • Title Consumer Behavior
  • Author Hoyer, Wayne D
  • Binding Hardback
  • Edition 4
  • Condition Used: Good
  • Pages 531
  • Volumes 1
  • Language ENG
  • Publisher Brand: Houghton Mifflin Company, USA
  • Publication date 2006-01-19
  • Illustrated Yes
  • Bookseller's Inventory # SONG0618643729
  • ISBN 9780618643721 / 0618643729
  • Weight 3.25 lbs (1.47 kg)
  • Dimensions 10.26 x 8.02 x 1.08 in (26.06 x 20.37 x 2.74 cm)
  • Size 8.25x1.00x10.00
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior
  • Library of Congress Catalogue Number 2005936320
  • Dewey Decimal Code 658.834
  • Quantity available 1

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Reader reviews for Consumer Behavior

From the publisher

Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and organization--from 21 to 20 chapters--as well as a new interior design and new photos and advertisements. In addition, several pedagogical features make the material accessible and meaningful to marketing students: chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. A range of technology resources supports instructors and students throughout the term.
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