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Consumer Behavior
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Consumer Behavior Hardback - 2006

by Wayne D. Hoyer; Deborah J. Macinnis

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Reader reviews for Consumer Behavior

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Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and organization--from 21 to 20 chapters--as well as a new interior design and new photos and advertisements. In addition, several pedagogical features make the material accessible and meaningful to marketing students: chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. A range of technology resources supports instructors and students throughout the term.

Details

  • Title Consumer Behavior
  • Author Wayne D. Hoyer; Deborah J. Macinnis
  • Binding Hardback
  • Edition INTERNATIONAL ED
  • Pages 531
  • Volumes 1
  • Language ENG
  • Publisher Houghton Mifflin, USA
  • Publication date January 19, 2006
  • Illustrated Yes
  • ISBN 9780618643721 / 0618643729
  • Weight 3.25 lbs (1.47 kg)
  • Dimensions 10.26 x 8.02 x 1.08 in (26.06 x 20.37 x 2.74 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior
  • Library of Congress Catalogue Number 2005936320
  • Dewey Decimal Code 658.834

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Consumer Behavior
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Consumer Behavior

by Hoyer, Wayne D

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ISBN 10 / ISBN 13
9780618643721 / 0618643729
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South-Western College Pub. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Consumer Behavior
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Consumer Behavior

by Wayne D. Hoyer, Deborah J. MacInnis

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South-Western College Pub. Used - Good. Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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Consumer Behavior
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Consumer Behavior

by Macinnis, Deborah J., Hoyer, Wayne D

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CENGAGE Learning. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Consumer Behavior
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Consumer Behavior

by Macinnis, Deborah J., Hoyer, Wayne D

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CENGAGE Learning. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Consumer Behavior
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Consumer Behavior

by Macinnis, Deborah J., Hoyer, Wayne D

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ISBN 10 / ISBN 13
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CENGAGE Learning. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Consumer Behavior
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Consumer Behavior

by Macinnis, Deborah J., Hoyer, Wayne D

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ISBN 10 / ISBN 13
9780618643721 / 0618643729
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CENGAGE Learning. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Consumer Behavior

Consumer Behavior

by Deborah J. Macinnis; Wayne D. Hoyer

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CENGAGE Learning, 2006. Hardcover. Good. Disclaimer:Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Consumer Behavior
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Consumer Behavior

by Hoyer, Wayne D.; MacInnis, Deborah J.

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South-Western College Pub. 4. Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Consumer Behavior
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Consumer Behavior

by Hoyer, Wayne D

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ISBN 10 / ISBN 13
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South-Western College Pub. hardcover. Good. 9.5X6.5X1.5. Buy with confidence. Excellent Customer Service & Return policy.
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Consumer Behavior
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Consumer Behavior

by Hoyer, Wayne D

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  • Hardback
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Used
Edition
4
Binding
Hardcover
ISBN 10 / ISBN 13
9780618643721 / 0618643729
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Brand: Houghton Mifflin Company, 2006-01-19. 4. hardcover. Used: Good. 8.25x1.00x10.00. Buy with confidence. Excellent Customer Service & Return policy.
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