BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Consumer Value: A Framework for Analysis and Research

Consumer Value: A Framework for Analysis and Research

Consumer Value: A Framework for Analysis and Research Paperback / softback - 1998 - 1st Edition

by Morris B. Holbrook

Add to wish list
  • New
  • Paperback
New

Description

Paperback / softback. New. Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
Ask the seller a question Add to wish list
A$144.68
A$19.43 Delivery to USA
Standard delivery: 14 to 21 days
More delivery options
Ships from The Saint Bookstore (Merseyside, United Kingdom)

Details

  • Title Consumer Value: A Framework for Analysis and Research
  • Author Morris B. Holbrook
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Routledge, London, UK
  • Publication date 1998-12-03
  • Bookseller's Inventory # B9780415191937
  • ISBN 9780415191937 / 0415191939
  • Weight 0.77 lbs (0.35 kg)
  • Dimensions 9.26 x 6.2 x 0.88 in (23.52 x 15.75 x 2.24 cm)
  • Reading level 1380
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior, Consumers - Research - Methodology
  • Library of Congress Catalogue Number 98-33544
  • Dewey Decimal Code 658.834
  • Quantity available 1

About The Saint Bookstore Merseyside, United Kingdom

Biblio member since 2018

The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.

Terms of Sale: Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.

Browse books from The Saint Bookstore

Reader reviews for Consumer Value: A Framework for Analysis and Research

From the publisher

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.

First line

The view of time as an economic value is common in many approaches to the study of time.
tracking-