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Consumer Value: A Framework for Analysis and Research
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Consumer Value: A Framework for Analysis and Research Paperback - 1998 - 1st Edition

by Morris Holbrook (Editor)

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From the publisher

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.

First line

The view of time as an economic value is common in many approaches to the study of time.

Details

  • Title Consumer Value: A Framework for Analysis and Research
  • Author Morris Holbrook (Editor)
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Routledge, London, UK
  • Publication date 1998-12-03
  • ISBN 9780415191937 / 0415191939
  • Weight 0.77 lbs (0.35 kg)
  • Dimensions 9.26 x 6.2 x 0.88 in (23.52 x 15.75 x 2.24 cm)
  • Reading level 1380
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior, Consumers - Research - Methodology
  • Library of Congress Catalogue Number 98-33544
  • Dewey Decimal Code 658.834
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Consumer Value: A Framework for Analysis and Research
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Consumer Value: A Framework for Analysis and Research

by Holbrook, M. B. (ed.)

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Routledge, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0415191939
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Marketing Research)
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Marketing Research)

by Holbrook, Morris (ed)

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Description:
Routledge, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0415191939
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Consumer Value
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Consumer Value

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Routledge, 1998. Paperback. Good. * Book cover near new, very light shelf wear - pages clean and bright, contains light highlighting in the Introduction, not obscuring text spine like new. * Proceeds benefit Friends of the Library; books sold are NOT ex-library. * ""Honest and reliable service - every book hand-packaged with care.""
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for… Read more
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research...
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)

by Holbrook, Morris

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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research...
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)

by Holbrook, Morris

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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)

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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)

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