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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series) (Volume 0)

Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series) (Volume 0)

Consumer Value: A Framework for Analysis and Research (Routledge Interpretive
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series) (Volume 0) Paperback - 1998 - 1st Edition

by Holbrook, Morris

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Routledge. Used - Acceptable. Used - Acceptable. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Reader reviews for Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series) (Volume 0)

From the publisher

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.

First line

The view of time as an economic value is common in many approaches to the study of time.
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