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The Customer Differential: The Complete Guide to Implementing Customer Relationship Management

The Customer Differential: The Complete Guide to Implementing Customer Relationship Management

The Customer Differential: The Complete Guide to Implementing Customer
Stock photo: cover may vary

The Customer Differential: The Complete Guide to Implementing Customer Relationship Management Hardback - 2001

by Nykamp, Melinda

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  • Hardback

Description

Amacom, 2001. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780814406229
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Details

  • Title The Customer Differential: The Complete Guide to Implementing Customer Relationship Management
  • Author Nykamp, Melinda
  • Binding Hardback
  • Edition First Printing
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Amacom, New York, New York, U.S.A.
  • Publication date 2001
  • Bookseller's Inventory # 5964134
  • ISBN 9780814406229 / 081440622X
  • Weight 1 lbs (0.45 kg)
  • Dimensions 9.31 x 6.3 x 0.96 in (23.65 x 16.00 x 2.44 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 00050226
  • Dewey Decimal Code 658.812

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Reader reviews for The Customer Differential: The Complete Guide to Implementing Customer Relationship Management

From the publisher

This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.

First line

Imagine a world in which you could readily locate and purchase the products and services that you need, coupled with receiving ongoing relevant communications and amazing service and support.
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