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Customer Perception about Value Added Services Rendered by Banks

Customer Perception about Value Added Services Rendered by Banks

Customer Perception about Value Added Services Rendered by Banks
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Customer Perception about Value Added Services Rendered by Banks Papeback -

by Lakshmi V. Maha; Raj M. G. Saravana

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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG , pp. 88 . Papeback. New.
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Details

  • Title Customer Perception about Value Added Services Rendered by Banks
  • Author Lakshmi V. Maha; Raj M. G. Saravana
  • Binding Papeback
  • Condition New
  • Pages 88
  • Volumes 1
  • Language ENG
  • Publisher VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG
  • Publication date pp. 88
  • Bookseller's Inventory # 6128070858
  • ISBN 9783659210990 / 3659210994
  • Weight 0.31 lbs (0.14 kg)
  • Dimensions 9 x 6 x 0.21 in (22.86 x 15.24 x 0.53 cm)
  • Category Business / Economics / Finance
  • Quantity available 4

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Reader reviews for Customer Perception about Value Added Services Rendered by Banks

From the publisher

This book was carried out to ensure about how the customers are perceived towards the value added services rendered by banks. This research work analysis the concepts of value added services through framework analysis.It focuses about the perception of the customers towards the services like ATM facility, Internet facility, Mobile banking facility, E- banking, E-pay etc., This study helps whether the customers are aware about the services rendered by banks, whether the customers are utilizing their services, how far they are satisfied towards the services offered by banks. This study will help the banking sector to enhance them self by satisfying their customer needs. It reveals how far the demographic profile of the customer like Age, Gender, Marital status, Occupation, Income etc., influence the customer perception towards Value added services.
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