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Decoding Advertisements (Ideas in Progress)

Decoding Advertisements (Ideas in Progress)

Decoding Advertisements (Ideas in Progress)
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Decoding Advertisements (Ideas in Progress) Trade paperback - 1994

by Judith Williamson

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  • Used
  • very good
  • Paperback

The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.

Used - Very good

Description

Marion Boyars Publishers Ltd, March 1994. Trade Paperback. Very Good/None. Inked name on half title page ; Ideas In Progress
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Details

  • Title Decoding Advertisements (Ideas in Progress)
  • Author Judith Williamson
  • Binding Paperback
  • Edition Reprint
  • Condition Used - Very good
  • Pages 180
  • Volumes 1
  • Language ENG
  • Publisher Marion Boyars Publishers Ltd, London
  • Publication date March 1994
  • Illustrated Yes
  • Features Illustrated
  • Bookseller's Inventory # 472176
  • ISBN 9780714526157 / 0714526150
  • Weight 0.67 lbs (0.30 kg)
  • Dimensions 8.48 x 7.12 x 0.44 in (21.54 x 18.08 x 1.12 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Advertising
  • Library of Congress Catalogue Number 79307415
  • Dewey Decimal Code 659.101
  • Quantity available 1

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From the publisher

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

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