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Decoding Advertisements (Ideas in Progress)

Decoding Advertisements (Ideas in Progress)

Decoding Advertisements (Ideas in Progress)
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Decoding Advertisements (Ideas in Progress) Paperback - 1994

by Williamson, Judith

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The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.

Used - Good

Description

Marion Boyars Publishers Ltd. paperback. Good. 7.1x0.4x8.6. Buy with confidence. Excellent Customer Service & Return policy.
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Details

  • Title Decoding Advertisements (Ideas in Progress)
  • Author Williamson, Judith
  • Binding Paperback
  • Edition Reprint
  • Condition Used - Good
  • Pages 180
  • Volumes 1
  • Language ENG
  • Publisher Marion Boyars Publishers Ltd, London
  • Publication date 1994-03-01
  • Illustrated Yes
  • Features Illustrated
  • Bookseller's Inventory # ANAIS-0714526150
  • ISBN 9780714526157 / 0714526150
  • Weight 0.67 lbs (0.30 kg)
  • Dimensions 8.48 x 7.12 x 0.44 in (21.54 x 18.08 x 1.12 cm)
  • Size 7.1x0.4x8.6
  • Category Business / Economics / Finance
  • Library of Congress subjects Advertising
  • Library of Congress Catalogue Number 79307415
  • Dewey Decimal Code 659.101
  • Quantity available 1

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Reader reviews for Decoding Advertisements (Ideas in Progress)

From the publisher

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
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