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Decoding Advertisments

Decoding Advertisments

Decoding Advertisments
Stock photo: cover may vary

Decoding Advertisments Paperback - 1994

by Williamson, Judith

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  • Used

The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.

Used - Good

Description

Boyars Publishers, Ltd., Marion. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Details

  • Title Decoding Advertisments
  • Author Williamson, Judith
  • Binding Paperback
  • Edition Reprint
  • Condition Used - Good
  • Pages 180
  • Volumes 1
  • Language ENG
  • Publisher Boyars Publishers, Ltd., Marion, London
  • Publication date 1994-03-01
  • Illustrated Yes
  • Features Illustrated
  • Bookseller's Inventory # GRP10575973
  • ISBN 9780714526157 / 0714526150
  • Weight 0.67 lbs (0.30 kg)
  • Dimensions 8.48 x 7.12 x 0.44 in (21.54 x 18.08 x 1.12 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Advertising
  • Library of Congress Catalogue Number 79307415
  • Dewey Decimal Code 659.101
  • Quantity available 3

About Better World Books Ltd Fife, United Kingdom

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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the U.K., and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

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From the publisher

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

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