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Retail Marketing

Retail Marketing

Retail Marketing
Stock photo: cover may vary

Retail Marketing Paperback - 2002 - 1st Edition

by Sullivan, M. and Adcock, D

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  • Paperback

Description

Thomson, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Water damaged. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781861526021
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Details

  • Title Retail Marketing
  • Author Sullivan, M. and Adcock, D
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Thomson
  • Publication date 2002
  • Bookseller's Inventory # 8988187
  • ISBN 9781861526021 / 1861526024
  • Weight 1.45 lbs (0.66 kg)
  • Dimensions 9.69 x 7.44 x 0.76 in (24.61 x 18.90 x 1.93 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.87

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Reader reviews for Retail Marketing

From the publisher

The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are two specific dimensions to retail marketing, first how to attract customers into the retail environs - shop, restaurant, pub, or the 'virtual' internet store for instance - and second how to persuade those customers to make a purchase from that outlet. Retailing is one of the most established branches of the Marketing discipline, indeed most retailing activity predates the concept of Marketing. Retail Marketing begins with a thorough examination of the retail industry and then looks at the way marketing principles can address industry challenges. Case studies throughout provide real world examples to assist student learning. Retail Marketing is intended as core reading on specialist Retailing courses, and supplementary reading on courses covering different aspects of marketing. It includes examples and cases from European, Australasian and Asian/Pacific retailing and covers issues that reflect the needs and interests of students from a wide variety of backgrounds. The text has a tactical/operational emphasis and will appeal to retail practitioners as well as students.
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