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E-Commerce and Export Performance
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E-Commerce and Export Performance Hardback - 2006

by Munib Karavdic

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Karavdic presents a systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution.

Reader reviews for E-Commerce and Export Performance

From the publisher

The Internet is lowering barriers to information exchange and export to an unprecedented degree. This book is the first systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution. Not only does the work advance marketing theory, it also provides a rich dataset of results from a comprehensive survey of exporters. Marketing professors and exporters will find this book to be a valuable addition to their library. "This study presents a first attempt to examine the link between the business environment, export marketing strategy, e-commerce activities and export performance in an export venture market . it is highly recommended for marketing scholars and practitioners." - Dr. Gary Gregory, Associate Director of Centre for Applied Marketing and Senior Lecturer of Marketing, University of New South Wales

Details

  • Title E-Commerce and Export Performance
  • Author Munib Karavdic
  • Binding Hardback
  • Edition illustrated edit
  • Pages 384
  • Volumes 1
  • Language ENG
  • Publisher Cambria Press
  • Publication date 2006-10-28
  • Illustrated Yes
  • ISBN 9781934043189 / 1934043184
  • Weight 1.61 lbs (0.73 kg)
  • Dimensions 9 x 6 x 1 in (22.86 x 15.24 x 2.54 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 2006034616
  • Dewey Decimal Code 382.099

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E-Commerce and Export Performance
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E-Commerce and Export Performance

by Karavdic, Munib

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ISBN 10 / ISBN 13
9781934043189 / 1934043184
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E-commerce and Export Performance
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E-commerce and Export Performance

by Karavdic, Munib

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  • Hardback
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ISBN 10 / ISBN 13
9781934043189 / 1934043184
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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A$196.97
Free Delivery to USA
E-Commerce and Export Performance
Stock photo: cover may vary

E-Commerce and Export Performance

by Karavdic, Munib

  • Used
  • Hardback
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9781934043189 / 1934043184
Quantity available
1
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Item price
A$298.90
A$21.75 Delivery to USA

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Description:
Brand: Cambria Press, 2006-10-28. hardcover. Used: Good. 6.00x1.00x9.00. Buy with confidence. Excellent Customer Service & Return policy.
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Item price
A$298.90
A$21.75 Delivery to USA