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Essentials of Marketing

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Essentials of Marketing Papeback - 2015

by Jane Martin; Jim Blythe

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Pearson Education , 8th edition NO-PA16APR2015-KAP. Papeback. New.
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Details

  • Title Essentials of Marketing
  • Author Jane Martin; Jim Blythe
  • Binding Papeback
  • Condition New
  • Pages 384
  • Volumes 1
  • Language ENG
  • Publisher Pearson Education
  • Publication date 8th edition NO-PA16APR2015-K
  • Bookseller's Inventory # 6396102409
  • ISBN 9781292429533 / 1292429534
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing
  • Library of Congress Catalogue Number 2022047293
  • Dewey Decimal Code 658.8
  • Quantity available 4

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About the author

Jane Martin is a senior lecturer in marketing and Marketing Programme Leader at the University of Chester. She has taught in universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.

Professor Jim Blythe is the author of 18 textbooks and over 50 journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled and holds a private pilot's licence.

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