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Essentials of Marketing Paperback -

by Jane Martin; Jim Blythe

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  • Title Essentials of Marketing
  • Author Jane Martin; Jim Blythe
  • Binding Paperback
  • Pages 384
  • Volumes 1
  • Language ENG
  • Publisher Pearson
  • ISBN 9781292429533 / 1292429534
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing
  • Library of Congress Catalogue Number 2022047293
  • Dewey Decimal Code 658.8

About the author

Jane Martin is a senior lecturer in marketing and Marketing Programme Leader at the University of Chester. She has taught in universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.

Professor Jim Blythe is the author of 18 textbooks and over 50 journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled and holds a private pilot's licence.

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Essentials of Marketing

by Jane Martin

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ISBN 10 / ISBN 13
9781292429533 / 1292429534
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Essentials of Marketing

Essentials of Marketing

by Jane Martin

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ISBN 10 / ISBN 13
9781292429533 / 1292429534
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Paperback / softback. New. A thorough insight into the core marketing concepts using real-life examples.    Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues. 
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Essentials of Marketing

Essentials of Marketing

by Jane Martin

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ISBN 10 / ISBN 13
9781292429533 / 1292429534
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Paperback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; A thorough insight into the core marketing concepts using real-life examples.    Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as
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Essentials of Marketing, 8th edition

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Essentials of Marketing, 8th edition

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Essentials Of Marketing

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