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Essentials of Marketing Paperback -

by Jane Martin; Jim Blythe


Details

  • Title Essentials of Marketing
  • Author Jane Martin; Jim Blythe
  • Binding Paperback
  • Pages 384
  • Volumes 1
  • Language ENG
  • Publisher Pearson
  • ISBN 9781292429533 / 1292429534
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2022047293
  • Dewey Decimal Code 658.8

About the author

Jane Martin is a senior lecturer in marketing and Marketing Programme Leader at the University of Chester. She has taught in universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.

Professor Jim Blythe is the author of 18 textbooks and over 50 journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled and holds a private pilot's licence.

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Essentials of Marketing

by Jane Martin

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ISBN 10 / ISBN 13
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Paperback / softback. New. <p>A thorough insight into the core marketing concepts using real-life examples. </p>   <p>Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.</p> 
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New/New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!
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Essentials of Marketing

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8th edition NO-PA16APR2015-KAP. Papeback. New.
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Essentials of Marketing

by Martin, Jane/ Blythe, Jim

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ISBN 10 / ISBN 13
9781292429533 / 1292429534
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Pearson, 2023. Paperback. New. 8th edition. 384 pages. 10.39x7.68x0.98 inches.
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A$132.99
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Essentials of Marketing

by Martin, Jane/ Blythe, Jim

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9781292429533 / 1292429534
Quantity Available
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Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Description:
Pearson, 2023. Paperback. New. 8th edition. 384 pages. 10.39x7.68x0.98 inches.
Item Price
A$164.80
A$19.35 shipping to USA