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Paperback / softback. New. <p>A thorough insight into the core marketing concepts using real-life examples. </p>  <p>Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.</p>Â
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- Title Essentials of Marketing
- Author Jane Martin; Jim Blythe
- Binding Paperback
- Pages 384
- Volumes 1
- Language ENG
- Publisher Pearson
- ISBN 9781292429533 / 1292429534
- Library of Congress subjects Marketing
- Library of Congress Catalog Number 2022047293
- Dewey Decimal Code 658.8
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Essentials of Marketing
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Essentials of Marketing
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Pearson, 2023. Paperback. New. 8th edition. 384 pages. 10.39x7.68x0.98 inches.
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Essentials of Marketing
by Martin, Jane/ Blythe, Jim
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Pearson, 2023. Paperback. New. 8th edition. 384 pages. 10.39x7.68x0.98 inches.
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