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Free Gift Inside!!: Forget the Customer. Develop Marketease Paperback - 2003 - 1st Edition
by Brown, Stephen
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- Paperback
- first
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Details
- Title Free Gift Inside!!: Forget the Customer. Develop Marketease
- Author Brown, Stephen
- Binding Paperback
- Edition number 1st
- Edition 1
- Condition Used: Good
- Pages 304
- Volumes 1
- Language ENG
- Publisher Capstone
- Publication date 2003-11-07
- Features Bibliography, Index
- Bookseller's Inventory # SONG1841125466
- ISBN 9781841125466 / 1841125466
- Weight 1.07 lbs (0.49 kg)
- Dimensions 9.12 x 6.34 x 0.88 in (23.16 x 16.10 x 2.24 cm)
- Size 6.18x0.93x9.33
- Category Business / Economics / Finance
- Library of Congress Catalogue Number 2004298323
- Dewey Decimal Code 658.8
- Quantity available 1
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From the publisher
From the jacket flap
Customers? Customers Customers Don't talk to me about customers! I've had it up to here with customers. Haven't you?
Now, don't get me wrong. I have nothing against customers. Some of my best friends are customers. Customers are a good thing, by and large, provided they're kept well downwind. But there is a limit. They're starting to get uppity. They're beginning to think that they know best. I ask you. Who are these people?
Of course, we only have ourselves to blame, since marketers have been chanting the mantra of customer orientation for forty-odd years. It's time for a change. It's time to stop kow-towing. It's time to forget about customer focus. It's time to tantalize, tease and torment them, to play hard to get. It's time, in short, for Stephen Brown's Free Gift Inside!!
Marketing, he demonstrates, is not about customer-orientation. It is about selling stuff. It is about selling stuff to today's sated, sophisticated, super-skeptical consumers, who have an infinite number of near-identical offerings to choose from.
The aim is to make choosy consumers choose yours.
