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Free Gift Inside!!: Forget the Customer. Develop Marketease
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Free Gift Inside!!: Forget the Customer. Develop Marketease Paperback - 2003 - 1st Edition

by Stephen Brown

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From the publisher

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

From the jacket flap

Customers? Customers Customers Don't talk to me about customers! I've had it up to here with customers. Haven't you?

Now, don't get me wrong. I have nothing against customers. Some of my best friends are customers. Customers are a good thing, by and large, provided they're kept well downwind. But there is a limit. They're starting to get uppity. They're beginning to think that they know best. I ask you. Who are these people?

Of course, we only have ourselves to blame, since marketers have been chanting the mantra of customer orientation for forty-odd years. It's time for a change. It's time to stop kow-towing. It's time to forget about customer focus. It's time to tantalize, tease and torment them, to play hard to get. It's time, in short, for Stephen Brown's Free Gift Inside!!

Marketing, he demonstrates, is not about customer-orientation. It is about selling stuff. It is about selling stuff to today's sated, sophisticated, super-skeptical consumers, who have an infinite number of near-identical offerings to choose from.

The aim is to make choosy consumers choose yours.

Details

  • Title Free Gift Inside!!: Forget the Customer. Develop Marketease
  • Author Stephen Brown
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher Capstone
  • Publication date 2003-11-07
  • Features Bibliography, Index
  • ISBN 9781841125466 / 1841125466
  • Weight 1.07 lbs (0.49 kg)
  • Dimensions 9.12 x 6.34 x 0.88 in (23.16 x 16.10 x 2.24 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 2004298323
  • Dewey Decimal Code 658.8

About the author

Although his name is unfamiliar to most managers, Stephen Brown is the Antichrist of marketing academia. He is disdainful of customer-centric approaches to marketing and, as a consequence, has clashed publicly with numerous luminaries. Professor of Marketing Research at the University of Ulster, Stephen has held visiting positions at Northwestern University, the University of California and the University of Utah, among others. He has written or co-edited 13 books, including Marketing Apocalypse, Postmodern Marketing and Romancing the Market. His papers have been published in Harvard Business Review, Journal of Marketing, Journal of Advertising, Business Horizons and many more, winning various awards along the way. Additional information is available on his website, www.sfxbrown.com

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Free Gift Inside!!: Forget the Customer. Develop Marketease

Free Gift Inside!!: Forget the Customer. Develop Marketease

by Brown, Stephen

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Free Gift Inside!!: Forget the Customer. Develop Marketease

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Capstone , 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781841125466
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Free Gift Inside!! : Forget the Customer. Develop Marketease
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Free Gift Inside!! : Forget the Customer. Develop Marketease

by Brown, Stephen

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ISBN 10 / ISBN 13
9781841125466 / 1841125466
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Wiley & Sons, Incorporated, John. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Free Gift Inside!! : Forget the Customer. Develop Marketease
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Free Gift Inside!! : Forget the Customer. Develop Marketease

by Brown, Stephen

  • Used
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ISBN 10 / ISBN 13
9781841125466 / 1841125466
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Wiley & Sons, Incorporated, John. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Free Gift Inside!!: Forget the Customer. Develop Marketease
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Free Gift Inside!!: Forget the Customer. Develop Marketease

by Brown, Stephen

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Free Gift Inside!!: Forget the Customer. Develop Marketease

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Free Gift Inside!!: Forget the Customer. Develop Marketease

by Brown, Stephen

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