BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Go Luck Yourself : 40 Ways to Stack the Odds in Your Brand's Favour

Go Luck Yourself : 40 Ways to Stack the Odds in Your Brand's Favour

Go Luck Yourself : 40 Ways to Stack the Odds in Your Brand's Favour
Stock photo: cover may vary

Go Luck Yourself : 40 Ways to Stack the Odds in Your Brand's Favour Paperback -

by Nairn, Andy

Add to wish list
  • Used
Used - Very good

Description

Harriman House Publishing. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Ask the seller a question Add to wish list
A$10.09
A$10.11 Delivery to USA
Standard delivery: 5 to 21 days
More delivery options
Ships from Better World Books Ltd (Fife, United Kingdom)

Details

About Better World Books Ltd Fife, United Kingdom

Biblio member since 2009

Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the U.K., and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

Terms of Sale: Better World Books ("BWB") values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product. If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Biblio's contact seller options before proceeding with the return. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs, DVDs, figurines, or access codes are not included.

Browse books from Better World Books Ltd

Reader reviews for Go Luck Yourself : 40 Ways to Stack the Odds in Your Brand's Favour

From the publisher

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure.

In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO(R). How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.

Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.

He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.

Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.

Now Go Luck Yourself...

About the author

Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he's one of the world's most respected brand strategists and a founder of one of the UK's most successful creative agencies. Lucky Generals has been shortlisted for Campaign magazine's Agency of the Year for the last five years in a row and Andy has been named the country's top strategist for the last 2 in a row. He has also been listed as one of the top five creative people in world advertising, by Business Insider. Now he wants to share his luck with others, so he's donating his royalties to Commercial Break: an organisation that helps working class talent break into the creative industries.
tracking-