BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour
Stock photo: cover may vary

Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour Paperback -

by Andy Nairn

Add to wish list

Reader reviews for Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour

From the publisher

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure.

In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO(R). How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.

Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.

He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.

Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.

Now Go Luck Yourself...

Details

  • Title Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour
  • Author Andy Nairn
  • Binding Paperback
  • Pages 228
  • Volumes 1
  • Language ENG
  • Publisher Harriman House
  • ISBN 9780857198884 / 0857198882
  • Weight 0.6 lbs (0.27 kg)
  • Dimensions 8.45 x 5.5 x 0.55 in (21.46 x 13.97 x 1.40 cm)
  • Category Business / Economics / Finance

About the author

Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he's one of the world's most respected brand strategists and a founder of one of the UK's most successful creative agencies. Lucky Generals has been shortlisted for Campaign magazine's Agency of the Year for the last five years in a row and Andy has been named the country's top strategist for the last 2 in a row. He has also been listed as one of the top five creative people in world advertising, by Business Insider. Now he wants to share his luck with others, so he's donating his royalties to Commercial Break: an organisation that helps working class talent break into the creative industries.

More Copies for Sale

Go Luck Yourself: 40 ways to stack the odds in your brand's favour

Go Luck Yourself: 40 ways to stack the odds in your brand's favour

by Nairn, Andy

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780857198884 / 0857198882
Quantity available
13
Seller
Item price
A$6.42
A$16.37 Delivery to USA

Show details

Description:
Paperback. Very Good.
Add to wish list
Item price
A$6.42
A$16.37 Delivery to USA
Go Luck Yourself: 40 ways to stack the odds in your brand’s favour
Stock photo: cover may vary

Go Luck Yourself: 40 ways to stack the odds in your brand’s favour

by Nairn, Andy

  • Used
  • Very good
Condition
Very good
ISBN 10 / ISBN 13
9780857198884 / 0857198882
Quantity available
1
Seller
Item price
A$9.31
Free Delivery to USA

Show details

Description:
Harriman House. Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Add to wish list
Item price
A$9.31
Free Delivery to USA
Go Luck Yourself : 40 Ways to Stack the Odds in Your Brand's Favour
Stock photo: cover may vary

Go Luck Yourself : 40 Ways to Stack the Odds in Your Brand's Favour

by Nairn, Andy

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780857198884 / 0857198882
Quantity available
4
Seller
Item price
A$10.09
A$10.11 Delivery to USA

Show details

Description:
Harriman House Publishing. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
A$10.09
A$10.11 Delivery to USA
Go Luck Yourself : 40 Ways to Stack the Odds in Your Brand's Favour
Stock photo: cover may vary

Go Luck Yourself : 40 Ways to Stack the Odds in Your Brand's Favour

by Nairn, Andy

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780857198884 / 0857198882
Quantity available
1
Seller
Item price
A$10.09
A$10.11 Delivery to USA

Show details

Description:
Harriman House Publishing. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
A$10.09
A$10.11 Delivery to USA
Go Luck Yourself : 40 Ways to Stack the Odds in Your Brand's Favour
Stock photo: cover may vary

Go Luck Yourself : 40 Ways to Stack the Odds in Your Brand's Favour

by Nairn, Andy

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780857198884 / 0857198882
Quantity available
1
Seller
Item price
A$10.09
A$10.11 Delivery to USA

Show details

Description:
Harriman House Publishing. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
A$10.09
A$10.11 Delivery to USA
Go Luck Yourself : 40 Ways to Stack the Odds in Your Brand's Favour
Stock photo: cover may vary

Go Luck Yourself : 40 Ways to Stack the Odds in Your Brand's Favour

by Nairn, Andy

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780857198884 / 0857198882
Quantity available
1
Seller
Item price
A$12.16
Free Delivery to USA

Show details

Description:
Harriman House Publishing. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
A$12.16
Free Delivery to USA
Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour

Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour

by Nairn, Andy

  • Used
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780857198884 / 0857198882
Quantity available
1
Seller
Item price
A$12.21
Free Delivery to USA

Show details

Description:
Harriman House, 2021. Paperback. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Add to wish list
Item price
A$12.21
Free Delivery to USA
Go Luck Yourself
Stock photo: cover may vary

Go Luck Yourself

by Andy Nairn,

  • New
Condition
New
ISBN 10 / ISBN 13
9780857198884 / 0857198882
Quantity available
1
Seller
Item price
A$19.81
A$5.76 Delivery to USA

Show details

Description:
new.
Add to wish list
Item price
A$19.81
A$5.76 Delivery to USA
Go Luck Yourself
Stock photo: cover may vary

Go Luck Yourself

by Andy Nairn,

  • Used
Condition
New
ISBN 10 / ISBN 13
9780857198884 / 0857198882
Quantity available
1
Seller
Item price
A$19.81
A$5.76 Delivery to USA

Show details

Description:
like new.
Add to wish list
Item price
A$19.81
A$5.76 Delivery to USA
Go Luck Yourself: 40 ways to stack the odds in your brand?s favour [Paperback] Nairn, Andy
Stock photo: cover may vary

Go Luck Yourself: 40 ways to stack the odds in your brand?s favour [Paperback] Nairn, Andy

  • Used
Condition
New
ISBN 10 / ISBN 13
9780857198884 / 0857198882
Quantity available
2
Seller
Item price
A$22.84
A$5.76 Delivery to USA

Show details

Description:
Like New. 0x0x0.
Add to wish list
Item price
A$22.84
A$5.76 Delivery to USA