BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Hooked

Hooked

Hooked
Stock photo: cover may vary

Hooked Hardback - 2014

by Eyal, Nir,

Add to wish list
This seller has earned a 3.85 of 5 Stars rating from internet customers.
3.85 / 5 (95 total reviews)
  • Used
New

Description

like new.
Ask the seller a question Add to wish list
A$31.69
A$5.77 Delivery within USA
Standard delivery: 2 to 14 days
More delivery options
Ships from GreatBookPrices (Maryland, United States)
The BIBLIO Guarantee

Details

  • Title Hooked
  • Author Eyal, Nir,
  • Binding Hardback
  • Edition 1st Edition
  • Condition New
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Portfolio, N.Y.
  • Publication date 2014-11-04
  • Illustrated Yes
  • Features Bibliography, Illustrated
  • Bookseller's Inventory # 21629924
  • ISBN 9781591847786 / 1591847788
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 8.3 x 5.6 x 1.1 in (21.08 x 14.22 x 2.79 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior, New products
  • Library of Congress Catalogue Number 2014022222
  • Dewey Decimal Code 658.575
  • Quantity available 5

About GreatBookPrices Maryland, United States

Biblio member since 2024

Since 1991, we have worked every day to serve our customers with state-of-the-art technology and world class service. We are dedicated to providing customers around the world with the widest selection of books, DVDs, and CDs at the absolute lowest price.

Terms of Sale: 30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Browse books from GreatBookPrices

Reader reviews for Hooked

Review summary

This seller has earned a 3.85 of 5 Stars rating from internet customers.
3.85 / 5 (95 total reviews)

Reviewers largely praised the book’s clear, compact framework for building habit?forming products and its practical, real?world examples. Many found it a fast, useful primer for product teams, with an appreciated—if brief—section on ethics. Critics argued the content can feel simplistic or derivative compared to deeper behavioral science works, and some questioned its research rigor and the premise of designing addictive products. The audiobook drew consistent complaints for flat, author?narrated delivery and a format ill?suited to the reflective material.

Readers say this book is:
insightfulactionablequick readpracticalpolarizingethically complexshallow at timesthought-provokingpoor narrationuseful for product teams

Write a review for this book

There are no reviews for this book yet. Be the first to write a review!

Your review will be anonymous unless you login or create an account first.

Overall rating
Remember: You’re rating the book as a work, not the seller or the condition of the specific copy you purchased!

Important Terms and Guidelines

  • Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
  • Reviews must be at least 140 characters in length.
  • Please do not reveal critical plot elements.
  • This is not a help line. Contact customer support if you need help.
Your review must not include:
  • Obscenities, discriminatory language, or other insulting language not suitable for public domain
  • Advertisements, “spam” content, or references to other products, offers or websites.
  • Email addresses, URLs, phone numbers, physical addresses or other contact information.
  • Overly critical comments about other reviews or reviewers
  • Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
  • Availability, price, or alternative ordering/shipping information

From the publisher

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products.

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products.

Eyal provides readers with:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Media reviews

Citations

  • Publishers Weekly, 09/29/2014, Page 0

About the author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com

Please wait a moment while we load the requested page.

tracking-