BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

The Marketing Code

The Marketing Code

The Marketing Code
Stock photo: cover may vary

The Marketing Code Paperback - 2006

by Brown, Stephen

Add to wish list
  • Used
  • Good
  • Paperback
Used - Good

Description

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Ask the seller a question Add to wish list
A$51.69
Free Delivery within USA
Standard delivery: 7 to 14 days
More delivery options
Dropship order
Ships from Bonita (California, United States)

Details

  • Title The Marketing Code
  • Author Brown, Stephen
  • Binding Paperback
  • Condition Used - Good
  • Pages 400
  • Volumes 1
  • Language ENG
  • Publisher Cyan Communications, United Kingdom
  • Publication date September 1, 2006
  • Bookseller's Inventory # 1904879888.G
  • ISBN 9781904879886 / 1904879888
  • Weight 0.94 lbs (0.43 kg)
  • Dimensions 8.5 x 6.38 x 1.16 in (21.59 x 16.21 x 2.95 cm)
  • Category Fiction - Espionage / Thriller
  • Dewey Decimal Code FIC
  • Quantity available 1

About Bonita California, United States

Biblio member since 2020

Terms of Sale: 30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Browse books from Bonita

Reader reviews for The Marketing Code

From the publisher

Akin to "The DaVinci Code, " this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer-first, customer-focused cliches currently in use and offers guidelines more appropriate for today's fast-moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool.

About the author

Stephen Brown is a marketing professor at the University of Ulster and has been published in a variety of journals, including "Business Horizons," "European Management Journal, The Harvard Business Review, " and "Marketing Research."
tracking-