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The Marketing Code
Stock photo: cover may vary

The Marketing Code Paperback - 2006

by Stephen Brown

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Reader reviews for The Marketing Code

From the publisher

Akin to "The DaVinci Code, " this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer-first, customer-focused cliches currently in use and offers guidelines more appropriate for today's fast-moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool.

Details

  • Title The Marketing Code
  • Author Stephen Brown
  • Binding Paperback
  • Pages 400
  • Volumes 1
  • Language ENG
  • Publisher Cyan Communications, United Kingdom
  • Publication date September 1, 2006
  • ISBN 9781904879886 / 1904879888
  • Weight 0.94 lbs (0.43 kg)
  • Dimensions 8.5 x 6.38 x 1.16 in (21.59 x 16.21 x 2.95 cm)
  • Category Fiction - Espionage / Thriller
  • Dewey Decimal Code FIC

About the author

Stephen Brown is a marketing professor at the University of Ulster and has been published in a variety of journals, including "Business Horizons," "European Management Journal, The Harvard Business Review, " and "Marketing Research."

More Copies for Sale

Marketing Code : Sometimes You Have to Kill to Make a Killing
Stock photo: cover may vary

Marketing Code : Sometimes You Have to Kill to Make a Killing

by Brown, Stephen

  • Used
Condition
Used
ISBN 10 / ISBN 13
9781904879886 / 1904879888
Quantity available
2
Seller
Item price
A$10.09
A$10.11 Delivery to USA

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Description:
Cyan Communications. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$10.09
A$10.11 Delivery to USA
The Marketing Code

The Marketing Code

by Brown, Stephen

  • Used
  • Very good
  • Hardback
Condition
Very good
Binding
Hardcover
ISBN 10 / ISBN 13
9781904879886 / 1904879888
Quantity available
2
Seller
Item price
A$20.54
A$16.37 Delivery to USA

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Description:
Hardback. Very Good.
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Item price
A$20.54
A$16.37 Delivery to USA
The Marketing Code
Stock photo: cover may vary

The Marketing Code

by Brown, Stephen

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9781904879886 / 1904879888
Quantity available
1
Seller
Item price
A$51.69
Free Delivery to USA

Show details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Add to wish list
Item price
A$51.69
Free Delivery to USA