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The Marketing Code

The Marketing Code

The Marketing Code Hardback - 2006

by Brown, Stephen

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Hardback. Very Good.
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Details

  • Title The Marketing Code
  • Author Brown, Stephen
  • Binding Hardback
  • Condition Used - Very good
  • Pages 400
  • Volumes 1
  • Language ENG
  • Publisher Cyan Communications, United Kingdom
  • Publication date September 1, 2006
  • Bookseller's Inventory # GOR001212630
  • ISBN 9781904879886 / 1904879888
  • Weight 0.94 lbs (0.43 kg)
  • Dimensions 8.5 x 6.38 x 1.16 in (21.59 x 16.21 x 2.95 cm)
  • Category Fiction - Espionage / Thriller
  • Dewey Decimal Code FIC
  • Quantity available 2

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Reader reviews for The Marketing Code

From the publisher

Akin to "The DaVinci Code, " this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer-first, customer-focused cliches currently in use and offers guidelines more appropriate for today's fast-moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool.

About the author

Stephen Brown is a marketing professor at the University of Ulster and has been published in a variety of journals, including "Business Horizons," "European Management Journal, The Harvard Business Review, " and "Marketing Research."
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