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Public Relations: A Values-Driven Approach (3rd Edition)

Public Relations: A Values-Driven Approach (3rd Edition)

Public Relations: A Values-Driven Approach (3rd Edition)
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Public Relations: A Values-Driven Approach (3rd Edition) Paperback - 2005 - 3rd Edition

by Guth, David, Marsh, Charles

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Allyn & Bacon. Used - Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Details

  • Title Public Relations: A Values-Driven Approach (3rd Edition)
  • Author Guth, David, Marsh, Charles
  • Binding Paperback
  • Edition number 3rd
  • Edition 3
  • Condition Used - Good
  • Pages 604
  • Volumes 1
  • Language ENG
  • Publisher Allyn & Bacon, Boston, MA
  • Publication date May 11, 2005
  • Illustrated Yes
  • Bookseller's Inventory # N25C-03555
  • ISBN 9780205459537 / 0205459536
  • Weight 2.02 lbs (0.92 kg)
  • Dimensions 9.06 x 7.52 x 0.86 in (23.01 x 19.10 x 2.18 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Public relations, Public relations - Moral and ethical aspects
  • Library of Congress Catalogue Number 2004066404
  • Dewey Decimal Code 659.2

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With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children\'s paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost \"in the stacks\" for as long as they wish. In 2002 USAToday recognized us as \"1 of 10 Great Old Bookstores\", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan.

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Reader reviews for Public Relations: A Values-Driven Approach (3rd Edition)

From the publisher

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.
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