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Public Relations: A Values-Driven Approach
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Public Relations: A Values-Driven Approach Paperback - 2005 - 3rd Edition

by David Guth; Charles Marsh

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Reader reviews for Public Relations: A Values-Driven Approach

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In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

Details

  • Title Public Relations: A Values-Driven Approach
  • Author David Guth; Charles Marsh
  • Binding Paperback
  • Edition number 3rd
  • Edition 3
  • Pages 604
  • Volumes 1
  • Language ENG
  • Publisher Allyn & Bacon, Boston, MA
  • Publication date May 11, 2005
  • Illustrated Yes
  • ISBN 9780205459537 / 0205459536
  • Weight 2.02 lbs (0.92 kg)
  • Dimensions 9.06 x 7.52 x 0.86 in (23.01 x 19.10 x 2.18 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Public relations, Public relations - Moral and ethical aspects
  • Library of Congress Catalogue Number 2004066404
  • Dewey Decimal Code 659.2

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Public Relations: A Values-Driven Approach (3rd Edition)
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Public Relations: A Values-Driven Approach (3rd Edition)

by Guth, David, Marsh, Charles

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ISBN 10 / ISBN 13
9780205459537 / 0205459536
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Allyn & Bacon. Used - Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Public Relations : A Values-Driven Approach

Public Relations : A Values-Driven Approach

by David Guth; Charles Marsh

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Allyn & Bacon, Incorporated, 2005. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Public Relations: A Values-Driven Approach (Third Edition)
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Public Relations: A Values-Driven Approach (Third Edition)

by Guth, DW and Marsh, C

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Pearson, 2006. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780205459537
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Public Relations : A Values-Driven Approach
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Public Relations : A Values-Driven Approach

by Marsh, Charles, Guth, David

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ISBN 10 / ISBN 13
9780205459537 / 0205459536
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Allyn & Bacon, Incorporated. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Public Relations: A Values-Driven Approach (3rd Edition)
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Public Relations: A Values-Driven Approach (3rd Edition)

by Guth, David

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ISBN 10 / ISBN 13
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Public Relations: A Values-Driven Approach, 3rd
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Public Relations: A Values-Driven Approach, 3rd

by Guth, David; Marsh, Charles

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3rd Edition
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ISBN 10 / ISBN 13
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Allyn & Bacon, Boston, MA, 2006. 3rd Edition. Softcover. New . Book is New, In Excellent condition. Multiple copies available this title. Quantity Available: 10. ISBN: 0205459536. ISBN/EAN: 9780205459537. Pictures of this item not already displayed here available upon request. Inventory No: 1560778571. . 9780205459537
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