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Public Relations : A Values-Driven Approach

Public Relations : A Values-Driven Approach

Public Relations : A Values-Driven Approach
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Public Relations : A Values-Driven Approach Paperback - 2005 - 3rd Edition

by Marsh, Charles, Guth, David

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Allyn & Bacon, Incorporated. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Details

  • Title Public Relations : A Values-Driven Approach
  • Author Marsh, Charles, Guth, David
  • Binding Paperback
  • Edition number 3rd
  • Edition 3
  • Condition Used - Good
  • Pages 604
  • Volumes 1
  • Language ENG
  • Publisher Allyn & Bacon, Incorporated, Boston, MA
  • Publication date May 11, 2005
  • Illustrated Yes
  • Bookseller's Inventory # 340986-75
  • ISBN 9780205459537 / 0205459536
  • Weight 2.02 lbs (0.92 kg)
  • Dimensions 9.06 x 7.52 x 0.86 in (23.01 x 19.10 x 2.18 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Public relations, Public relations - Moral and ethical aspects
  • Library of Congress Catalogue Number 2004066404
  • Dewey Decimal Code 659.2
  • Quantity available 1

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Reader reviews for Public Relations : A Values-Driven Approach

From the publisher

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.
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