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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaire Design : How to Plan, Structure and Write Survey Material for
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research Paperback - 2004

by Brace, Ian

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Kogan Page, Limited. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Details

  • Title Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
  • Author Brace, Ian
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Condition Used - Good
  • Pages 289
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page, Limited
  • Publication date August 1, 2004
  • Illustrated Yes
  • Bookseller's Inventory # GRP64611708
  • ISBN 9780749441814 / 074944181X
  • Weight 1.19 lbs (0.54 kg)
  • Dimensions 9.2 x 6.08 x 1.18 in (23.37 x 15.44 x 3.00 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Questionnaires - Methodology, Market surveys - Methodology
  • Library of Congress Catalogue Number 2004010045
  • Dewey Decimal Code 658.83
  • Quantity available 1

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From the publisher

* A guide that focuses on core skills * Written by one of the most experienced market researchers in the field of questionnaire design * Includes a free CD-ROM containing questionnaire-writing software Questionnaires are a vital tool for the market researcher: they draw accurate information from respondents, give structure to interviews, facilitate data processing and provide a standard form on which facts, comments and attitudes can be recorded. ""Questionnaire Design"" explains the role of questionnaires in market research, and looks at different types of questions and questionnaires and when and how they should be used. The book also explains how to plan, structure and write the right questionnaire for the research you are running. Contents are as follows: * Objectives in writing questionnaires * Differences between data collection media * Planning your questionnaire * Writing the questions * types of questions * Using prompt material * Laying it out * Piloting * Ethical issues * Social desirability bias and how to avoid it * Issues in multi-national surveys

First line

It is clear to anyone undertaking data collection through a questionnaire survey that the questionnaire is an important element in its success.

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