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Questionnaire Design: How to Plan, Structure and Write Survey Material for
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research [With CDROM] Paperback - 2004

by Ian Brace

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Reader reviews for Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research [With CDROM]

From the publisher

* A guide that focuses on core skills * Written by one of the most experienced market researchers in the field of questionnaire design * Includes a free CD-ROM containing questionnaire-writing software Questionnaires are a vital tool for the market researcher: they draw accurate information from respondents, give structure to interviews, facilitate data processing and provide a standard form on which facts, comments and attitudes can be recorded. ""Questionnaire Design"" explains the role of questionnaires in market research, and looks at different types of questions and questionnaires and when and how they should be used. The book also explains how to plan, structure and write the right questionnaire for the research you are running. Contents are as follows: * Objectives in writing questionnaires * Differences between data collection media * Planning your questionnaire * Writing the questions * types of questions * Using prompt material * Laying it out * Piloting * Ethical issues * Social desirability bias and how to avoid it * Issues in multi-national surveys

First line

It is clear to anyone undertaking data collection through a questionnaire survey that the questionnaire is an important element in its success.

Details

  • Title Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research [With CDROM]
  • Author Ian Brace
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 289
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Publication date August 1, 2004
  • Illustrated Yes
  • ISBN 9780749441814 / 074944181X
  • Weight 1.19 lbs (0.54 kg)
  • Dimensions 9.2 x 6.08 x 1.18 in (23.37 x 15.44 x 3.00 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Questionnaires - Methodology, Market surveys - Methodology
  • Library of Congress Catalogue Number 2004010045
  • Dewey Decimal Code 658.83

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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market...
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)

by Brace, I.

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Kogan Page, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780749441814
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Stock photo: cover may vary

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

by Brace, I.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780749441814 / 074944181x
Quantity available
1
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Item price
A$4.86
A$26.92 Delivery to USA

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Description:
Kogan Page, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780749441814
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Item price
A$4.86
A$26.92 Delivery to USA
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market...
Stock photo: cover may vary

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)

by Brace, Ian

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ISBN 10 / ISBN 13
9780749441814 / 074944181x
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Kogan Page Business Books. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market...
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research

by Brace, Ian

  • Used
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ISBN 10 / ISBN 13
9780749441814 / 074944181x
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Kogan Page, Limited. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market...
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research

by Brace, Ian

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780749441814 / 074944181x
Quantity available
1
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Item price
A$10.29
A$10.29 Delivery to USA

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Description:
Kogan Page, Limited. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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A$10.29
A$10.29 Delivery to USA
Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market...
Stock photo: cover may vary

Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research

by Brace, Ian

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780749441814 / 074944181x
Quantity available
1
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Description:
Kogan Page, Limited. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$13.34
Free Delivery to USA
Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market...
Stock photo: cover may vary

Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research

by Brace, Ian

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780749441814 / 074944181x
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Item price
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Description:
Kogan Page, Limited. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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A$13.34
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market...

Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research

by Ian Brace

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ISBN 10 / ISBN 13
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market...
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)

by Brace, Ian

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Paperback
ISBN 10 / ISBN 13
9780749441814 / 074944181X
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Kogan Page, 0000-00-00. paperback. Used: Good. 6.08x1.18x9.20. Buy with confidence. Excellent Customer Service & Return policy.
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market...
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)

by Brace, Ian

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  • Paperback
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Good
Binding
Paperback
ISBN 10 / ISBN 13
9780749441814 / 074944181X
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Kogan Page Business Books. paperback. Good. 6.1x1.2x9.3. Buy with confidence. Excellent Customer Service & Return policy.
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