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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research Paperback - 2004
by Brace, I
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- Paperback
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Details
- Title Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
- Author Brace, I
- Binding Paperback
- Edition INTERNATIONAL ED
- Pages 289
- Volumes 1
- Language ENG
- Publisher Kogan Page
- Publication date 2004
- Illustrated Yes
- Bookseller's Inventory # 8532354
- ISBN 9780749441814 / 074944181X
- Weight 1.19 lbs (0.54 kg)
- Dimensions 9.2 x 6.08 x 1.18 in (23.37 x 15.44 x 3.00 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Questionnaires - Methodology, Market surveys - Methodology
- Library of Congress Catalogue Number 2004010045
- Dewey Decimal Code 658.83
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From the publisher
First line
It is clear to anyone undertaking data collection through a questionnaire survey that the questionnaire is an important element in its success.
