BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)

Questionnaire Design: How to Plan, Structure and Write Survey Material for
Stock photo: cover may vary

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) Paperback - 2004

by Ian Brace

Add to wish list
  • Used
  • very good
  • Paperback
Used - Very good

Description

Kogan Page, 2004. Paperback. Very Good. Former library book. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations.
Ask the seller a question Add to wish list
A$7.34
A$38.16 Delivery to USA
Standard delivery: 5 to 28 days
More delivery options
Ships from AMMAREAL (France)
Biblio Top Seller
The BIBLIO Guarantee

Details

About AMMAREAL France

Biblio member since 2020

Ammareal is a professional bookseller specialized in used books. We ship worldwide. We have more than 1 million books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give ; what we do not give, we recycle.

Terms of Sale: 30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Browse books from AMMAREAL

Reader reviews for Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)

Write a review for this book

There are no reviews for this book yet. Be the first to write a review!

Your review will be anonymous unless you login or create an account first.

Overall rating
Remember: You’re rating the book as a work, not the seller or the condition of the specific copy you purchased!

Important Terms and Guidelines

  • Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
  • Reviews must be at least 140 characters in length.
  • Please do not reveal critical plot elements.
  • This is not a help line. Contact customer support if you need help.
Your review must not include:
  • Obscenities, discriminatory language, or other insulting language not suitable for public domain
  • Advertisements, “spam” content, or references to other products, offers or websites.
  • Email addresses, URLs, phone numbers, physical addresses or other contact information.
  • Overly critical comments about other reviews or reviewers
  • Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
  • Availability, price, or alternative ordering/shipping information

From the publisher

* A guide that focuses on core skills * Written by one of the most experienced market researchers in the field of questionnaire design * Includes a free CD-ROM containing questionnaire-writing software Questionnaires are a vital tool for the market researcher: they draw accurate information from respondents, give structure to interviews, facilitate data processing and provide a standard form on which facts, comments and attitudes can be recorded. ""Questionnaire Design"" explains the role of questionnaires in market research, and looks at different types of questions and questionnaires and when and how they should be used. The book also explains how to plan, structure and write the right questionnaire for the research you are running. Contents are as follows: * Objectives in writing questionnaires * Differences between data collection media * Planning your questionnaire * Writing the questions * types of questions * Using prompt material * Laying it out * Piloting * Ethical issues * Social desirability bias and how to avoid it * Issues in multi-national surveys

First line

It is clear to anyone undertaking data collection through a questionnaire survey that the questionnaire is an important element in its success.

Please wait a moment while we load the requested page.

tracking-