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Scenarios: The Art of Strategic Conversation

Scenarios: The Art of Strategic Conversation

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Scenarios: The Art of Strategic Conversation

by van der Heijden, Kees

  • Used
  • very good
  • Hardcover
Condition
Very Good
ISBN 10
0471966398
ISBN 13
9780471966395
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About This Item

Hardback. Very Good.

Synopsis

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

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Details

Bookseller
World of Books Ltd GB (GB)
Bookseller's Inventory #
GOR001620164
Title
Scenarios: The Art of Strategic Conversation
Author
van der Heijden, Kees
Format/Binding
Hardback
Book Condition
Used - Very Good
Quantity Available
2
Binding
Hardcover
ISBN 10
0471966398
ISBN 13
9780471966395
Publisher
Wiley
Place of Publication
Chichester, West Sussex, United Kingdom
This edition first published
1996-10

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GORING BY SEA, West Sussex

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