BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models

The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models

The Value Trail: How to Effectively Understand, Deploy and Monitor Successful
Stock photo: cover may vary

The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models Hardback - 2015 - 1st Edition

by Sanso, Marc

Add to wish list
  • Used
  • Good
  • Hardback
Used - Good

Description

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Ask the seller a question Add to wish list
A$97.79
Free Delivery within USA
Standard delivery: 7 to 14 days
More delivery options
Dropship order
Ships from Bonita (California, United States)
The BIBLIO Guarantee

Details

  • Title The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models
  • Author Sanso, Marc
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Condition Used - Good
  • Pages 150
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date 2015
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # 1472452569.G
  • ISBN 9781472452566 / 1472452569
  • Weight 0.92 lbs (0.42 kg)
  • Dimensions 9.3 x 6.3 x 0.6 in (23.62 x 16.00 x 1.52 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Category Business / Economics / Finance
  • Library of Congress subjects Success in business, Branding (Marketing)
  • Library of Congress Catalogue Number 2014033762
  • Dewey Decimal Code 658.401
  • Quantity available 1

About Bonita California, United States

Biblio member since 2020

Terms of Sale: 30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Browse books from Bonita

Reader reviews for The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models

Write a review for this book

There are no reviews for this book yet. Be the first to write a review!

Your review will be anonymous unless you login or create an account first.

Overall rating
Remember: You’re rating the book as a work, not the seller or the condition of the specific copy you purchased!

Important Terms and Guidelines

  • Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
  • Reviews must be at least 140 characters in length.
  • Please do not reveal critical plot elements.
  • This is not a help line. Contact customer support if you need help.
Your review must not include:
  • Obscenities, discriminatory language, or other insulting language not suitable for public domain
  • Advertisements, “spam” content, or references to other products, offers or websites.
  • Email addresses, URLs, phone numbers, physical addresses or other contact information.
  • Overly critical comments about other reviews or reviewers
  • Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
  • Availability, price, or alternative ordering/shipping information

From the publisher

The Value Trail offers a comprehensive approach to competitive analysis and strategy, considering value as a central theme and from a customer based perspective. It fully develops a disruptive new model of strategic analysis (namely the Three Dimensions of Value model) that approaches the drivers of success within a business from a value-based perspective: how value is understood by the customer (Appreciation of Value), and how it is boosted (Concentration of Value) or subtracted (Predation of Value) by different business agents. From this business-level perspective, the book progressively moves down to a company level to allow the reader to understand how companies can set corporate goals and leverage internal resources to deliver successful value propositions. To close the circle, special attention is paid to the definition of an integrated monitoring system based on both market (outside-in perspective) and company (inside-out perspective) metrics. On top of that, the book also identifies, in line with this new theory, the most relevant existing competitive models, together with a comprehensive analysis of their strategic approach and success drivers. If you are an entrepreneur looking for a solid and understandable guide to fully cover all company stages, a manager seeking to improve the implementation of operational and strategic processes or a practitioner in search of a disruptive approach to competitive analysis, this is the book you've been waiting for.

About the author

Dr Marc Sanso, Industrial Engineer, holds a PhD (Cum Laude), an MBA from ESADE and a Masters in Marketing. With more than 10 years of international experience, his career has been focused on management consulting and cluster development. Since 2005 he has served as a senior consultant in the Catalan Agency for Business Competitiveness (Barcelona), where he has played a key role in the coordination of SME competitiveness programs, particularly those concerning the digital ecosystem. Dr Sanso is the Director of different Masters Programs and Professor of the Executive MBA at the EAE Business School, Professor at the UAB Graduate School, and frequent lecturer. As a researcher, he is primarily interested in competitive strategy.

Please wait a moment while we load the requested page.

tracking-