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The Value Trail: How to Effectively Understand, Deploy and Monitor Successful
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The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models Hardback - 2015 - 1st Edition

by Marc Sanso

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Reader reviews for The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models

From the publisher

The Value Trail offers a comprehensive approach to competitive analysis and strategy, considering value as a central theme and from a customer based perspective. It fully develops a disruptive new model of strategic analysis (namely the Three Dimensions of Value model) that approaches the drivers of success within a business from a value-based perspective: how value is understood by the customer (Appreciation of Value), and how it is boosted (Concentration of Value) or subtracted (Predation of Value) by different business agents. From this business-level perspective, the book progressively moves down to a company level to allow the reader to understand how companies can set corporate goals and leverage internal resources to deliver successful value propositions. To close the circle, special attention is paid to the definition of an integrated monitoring system based on both market (outside-in perspective) and company (inside-out perspective) metrics. On top of that, the book also identifies, in line with this new theory, the most relevant existing competitive models, together with a comprehensive analysis of their strategic approach and success drivers. If you are an entrepreneur looking for a solid and understandable guide to fully cover all company stages, a manager seeking to improve the implementation of operational and strategic processes or a practitioner in search of a disruptive approach to competitive analysis, this is the book you've been waiting for.

Details

  • Title The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models
  • Author Marc Sanso
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Pages 150
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date 2015
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781472452566 / 1472452569
  • Weight 0.92 lbs (0.42 kg)
  • Dimensions 9.3 x 6.3 x 0.6 in (23.62 x 16.00 x 1.52 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Category Business / Economics / Finance
  • Library of Congress subjects Success in business, Branding (Marketing)
  • Library of Congress Catalogue Number 2014033762
  • Dewey Decimal Code 658.401

About the author

Dr Marc Sanso, Industrial Engineer, holds a PhD (Cum Laude), an MBA from ESADE and a Masters in Marketing. With more than 10 years of international experience, his career has been focused on management consulting and cluster development. Since 2005 he has served as a senior consultant in the Catalan Agency for Business Competitiveness (Barcelona), where he has played a key role in the coordination of SME competitiveness programs, particularly those concerning the digital ecosystem. Dr Sanso is the Director of different Masters Programs and Professor of the Executive MBA at the EAE Business School, Professor at the UAB Graduate School, and frequent lecturer. As a researcher, he is primarily interested in competitive strategy.

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The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models
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The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models

by Sanso, Marc

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The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models
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The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models

by Sanso, Marc

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The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models
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The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models
Stock photo: cover may vary

The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models

by Marc Sanso

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  • Hardback
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Binding
Hardcover
ISBN 10 / ISBN 13
9781472452566 / 1472452569
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Gower Publishing Limited, 2015. Hardcover. New.
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The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models
Stock photo: cover may vary

The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models

by Marc Sanso

  • New
  • Hardback
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781472452566 / 1472452569
Quantity available
500
Seller
Item price
A$466.79
A$22.03 Delivery to USA

Show details

Description:
Gower Publishing Limited, 2015. Hardcover. New.
Add to wish list
Item price
A$466.79
A$22.03 Delivery to USA