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The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models

The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models

The Value Trail: How to Effectively Understand, Deploy and Monitor Successful
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The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models Hardback - 2015 - 1st Edition

by Sanso, Marc

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Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Details

  • Title The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models
  • Author Sanso, Marc
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Condition Used - Good
  • Pages 150
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date 2015
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # Z1-S-024-03480
  • ISBN 9781472452566 / 1472452569
  • Weight 0.92 lbs (0.42 kg)
  • Dimensions 9.3 x 6.3 x 0.6 in (23.62 x 16.00 x 1.52 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Category Business / Economics / Finance
  • Library of Congress subjects Success in business, Branding (Marketing)
  • Library of Congress Catalogue Number 2014033762
  • Dewey Decimal Code 658.401

About Phatpocket Limited Essex, United Kingdom

Specialising in: A-Level Textbooks, Gcse Textbooks, General Textbooks, University Textbooks
Biblio member since 2006

Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books.

We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.

Terms of Sale:

Books are usually shipped in 48 hours or less. All of our books have a 14 day no hassle money back guarantee unless stated otherwise in the book's description. Item must be returned in the exact same condition that it was received. Through our work with The Rainbow Centre and other Charity Partners, we have already given hundreds of young people in Sri Lanka and Africa the vital chance to get an education.

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From the publisher

The Value Trail offers a comprehensive approach to competitive analysis and strategy, considering value as a central theme and from a customer based perspective. It fully develops a disruptive new model of strategic analysis (namely the Three Dimensions of Value model) that approaches the drivers of success within a business from a value-based perspective: how value is understood by the customer (Appreciation of Value), and how it is boosted (Concentration of Value) or subtracted (Predation of Value) by different business agents. From this business-level perspective, the book progressively moves down to a company level to allow the reader to understand how companies can set corporate goals and leverage internal resources to deliver successful value propositions. To close the circle, special attention is paid to the definition of an integrated monitoring system based on both market (outside-in perspective) and company (inside-out perspective) metrics. On top of that, the book also identifies, in line with this new theory, the most relevant existing competitive models, together with a comprehensive analysis of their strategic approach and success drivers. If you are an entrepreneur looking for a solid and understandable guide to fully cover all company stages, a manager seeking to improve the implementation of operational and strategic processes or a practitioner in search of a disruptive approach to competitive analysis, this is the book you've been waiting for.

About the author

Dr Marc Sanso, Industrial Engineer, holds a PhD (Cum Laude), an MBA from ESADE and a Masters in Marketing. With more than 10 years of international experience, his career has been focused on management consulting and cluster development. Since 2005 he has served as a senior consultant in the Catalan Agency for Business Competitiveness (Barcelona), where he has played a key role in the coordination of SME competitiveness programs, particularly those concerning the digital ecosystem. Dr Sanso is the Director of different Masters Programs and Professor of the Executive MBA at the EAE Business School, Professor at the UAB Graduate School, and frequent lecturer. As a researcher, he is primarily interested in competitive strategy.

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