Stock Photo: Cover May Be Different
What Clients Love: A Field Guide to Growing Your Business
by Beckwith, Harry
- Used
- Condition
- Used - Good
- ISBN 10
- 0446556025
- ISBN 13
- 9780446556026
- Seller
-
Victoria, British Columbia, Canada
Payment Methods Accepted
About This Item
Business Plus. Used - Good.
Synopsis
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Russell Books Ltd
(CA)
- Bookseller's Inventory #
- FORT289464
- Title
- What Clients Love: A Field Guide to Growing Your Business
- Author
- Beckwith, Harry
- Book Condition
- Used - Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0446556025
- ISBN 13
- 9780446556026
- Publisher
- Business Plus
- This edition first published
- 2010-06
Terms of Sale
Russell Books Ltd
For further information - (250) 361-4447 (GST applied to all Canadian orders). Shipping prices are based on books weighing 2.2 LB, or 1 KG. Canadian and U.S. orders sent with Automated Package Tracking and delivery confirmation, where available. If your book order is heavy or over-sized, we may contact you regarding any extra shipping costs.
About the Seller
Russell Books Ltd
Biblio member since 2006
Victoria, British Columbia
About Russell Books Ltd
Family owned and operated since 1961. Located in Downtown Victoria selling new, used, and remainder titles in all categories. We also have an extensive selection of Journals, cards and calendars.
This Book’s Categories
Handling and Storing Books
Take care of your old books — vintage, antiquarian, and fine — with these tips from a professional bookseller
Collecting Books on NYC
This gallery is dedicated to some of the best fiction and nonfiction portraying one of the greatest cities in the world. We Heart NYC! Enjoy browsing these books on New York City.
