News Media & Press
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Top Sellers in News Media & Press
Selling the Invisible
by Harry Beckwith
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the...
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Veil
by Bob Woodward
Based on hundreds of inside sources and secret documents, the author reveals the inner operations of the C.I.A., the world's largest and most sophisticated espionage apparatus, its players, and its clandestine relationships throughout the world.
Visual Literacy
by Judith Wilde; Richard Wilde
Judith Wilde is an instructor at CUNY’s Kingsborough Community College and creative director of Wilde Design. Richard Wilde is chairman of the Graphic Design and Advertising Departments at the School of Visual Arts. They live in New York.
