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Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results Hardcover - 2006
by Lori L. Silverman (Editor)
Summary
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
Details
- Title Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
- Author Lori L. Silverman (Editor)
- Binding Hardcover
- Pages 288
- Volumes 1
- Language ENG
- Publisher Jossey-Bass, Somerset, NJ, U.S.A.
- Date October 13, 2006
- Illustrated Yes
- ISBN 9780787982706 / 0787982709
- Weight 1.13 lbs (0.51 kg)
- Dimensions 9.4 x 6.32 x 1.15 in (23.88 x 16.05 x 2.92 cm)
- Library of Congress subjects Storytelling, Industrial productivity
- Library of Congress Catalog Number 2006022818
- Dewey Decimal Code 658.45
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