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Principles of Marketing Hardback - 2008
by Philip Kotler; Gary Armstrong
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From the publisher
Details
- Title Principles of Marketing
- Author Philip Kotler; Gary Armstrong
- Binding Hardback
- Edition 12th Edition
- Pages 599
- Volumes 1
- Language ENG
- Publisher Prentice Hall, Upper Saddle River, N.J
- Publication date 2008
- Illustrated Yes
- ISBN 9780132390026 / 0132390027
- Weight 3.76 lbs (1.71 kg)
- Dimensions 10.89 x 8.73 x 1.34 in (27.66 x 22.17 x 3.40 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Marketing
- Library of Congress Catalogue Number 2007000562
- Dewey Decimal Code 658.8
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