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Beauty Imagined: A History of the Global Beauty Industry
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Beauty Imagined: A History of the Global Beauty Industry Paperback - 2011

by Geoffrey Jones

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From the publisher

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L'Oreal, and Shiseido, have imagined beauty for us.

This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world.

Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide.

In the twenty first century, beauty is again being re-imagined anew.

Details

  • Title Beauty Imagined: A History of the Global Beauty Industry
  • Author Geoffrey Jones
  • Binding Paperback
  • Edition Reprint
  • Pages 432
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, Oxford, England
  • Publication date 2011-11-29
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780199639625 / 0199639620
  • Weight 1.47 lbs (0.67 kg)
  • Dimensions 9.21 x 6.35 x 0.89 in (23.39 x 16.13 x 2.26 cm)
  • Themes
    • Chronological Period: 19th Century
    • Chronological Period: 20th Century
    • Chronological Period: 21st Century
  • Category Business / Economics / Finance
  • Library of Congress subjects Cosmetics industry - History, Cosmetics industry - Marketing
  • Dewey Decimal Code 338.766

About the author

Geoffrey Jones is Isidor Straus Professor of Business History, Harvard Business School. He previously taught at the universities of Cambridge and Reading, and at the London School of Economics and Political Science, in Great Britain. He is the author and editor of many prize-winning books and articles on the history of international business, including British Multinational Banking 1830-1990 (OUP, 1993), Merchants to Multinationals (OUP, 2000), Multinationals and Global Capitalism (OUP, 2005), Renewing Unilever (OUP, 2005), and The Oxford Handbook of Business History (OUP, 2008). He is a former President of both the European Business History Association and the Business History Conference of the United States, is co-editor of the journal Business History Review.
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Beauty Imagined: A History of the Global Beauty Industry
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Beauty Imagined: A History of the Global Beauty Industry

by Jones, Geoffrey

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Oxford University Press, 2010. 1st Edition . Soft cover. Good+. First paperback edition. Good or better. Previous owner's name to FFEP. Highlighting and some annotations throughout. General, moderate shelfwear and egdewear. Small area of peeling to upper edge of front cover. Small crease to bottom front corner. Some pen and pencil marks to top and bottom of block. Tight binding. Overall, a perfectly presentable reading copy.
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Oxford University Press, 2011. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780199639625
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Beauty Imagined: A History of the Global Beauty Industry
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Beauty Imagined: A History of the Global Beauty Industry

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