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Essentials of Corporate Communication: Implementing Practices for Effective
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management Hardback - 2006

by Cees B. Van Riel; Charles J. Fombrun

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From the publisher

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication.

The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.

Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Details

  • Title Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
  • Author Cees B. Van Riel; Charles J. Fombrun
  • Binding Hardback
  • Edition International Ed
  • Pages 328
  • Volumes 1
  • Language ENG
  • Publisher Routledge, New Delhi
  • Publication date 2006-08-01
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9780415328265 / 0415328268
  • Weight 1.39 lbs (0.63 kg)
  • Dimensions 9.24 x 6.48 x 0.94 in (23.47 x 16.46 x 2.39 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Corporations - Public relations, Corporate image
  • Library of Congress Catalogue Number 2006005358
  • Dewey Decimal Code 651.7

About the author

Cees B.M. van Riel is Professor of Corporate Communication at the Rotterdam School of Management at Erasmus University in The Netherlands, and Managing Director of the Reputation Institute, a privately held research and consultancy firm that he and Charles Fombrun created in 1999.

Charles J. Fombrun is Emeritus Professor of Management at New York University and Executive Director of the Reputation Institute.

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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

by Van Riel, C. B. M.; Fombrun, C. J.

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Routledge, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780415328265
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management

by Fombrun, Charles J., Van Riel, Cees B. M

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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management

by Fombrun, Charles J., Van Riel, Cees B. M

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Taylor & Francis Group. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management

by Fombrun, Charles J., Van Riel, Cees B. M

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ISBN 10 / ISBN 13
9780415328265 / 0415328268
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Description:
Taylor & Francis Group. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$13.80
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

by Cees B.M. Van Riel

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  • Hardback
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

by Van Riel, Cees B.M.

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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management

Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management

by Cees B. M. Van Riel; Charles J. Fombrun

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  • Hardback
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Routledge, 2007. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management

Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management

by Cees B. M. Van Riel; Charles J. Fombrun

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ISBN 10 / ISBN 13
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

by Cees B.M. Van Riel

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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

by Cees B.M. Van Riel

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